The World's Best Book Summaries
Overview of Law #3: Conceal Your Intentions Always conceal your intentions. If you keep people off-balance and in the dark, they can’t counter your efforts. Send them down the wrong path with a red herring or create a smokescreen and by the time they realize what you’re up to, it will be too late for them to interfere.
Overview of Law #8: Make Other People Come to You—Use Bait if Necessary Make your opponent come to you. When you force others to act, you’re in control. Bait them, then attack. Make other people come to you—use bait if necessary.
In 12 Rules for Life, Rule #9 is “Assume That The Person You Are Listening To Might Know Something You Don’t.” What does this mean? How should you behave so that you believe the other person knows something you don’t? In essence, Jordan Peterson’s Rule 9 instructs you to go into every conversation believing that you have something to learn. Let the other person talk. Don’t just spend your time waiting to respond – actually listen. We’ll cover 12 Rules for Life‘s Rule 9 in much more detail below.
Ever wonder how you can be mysterious? Or how being mysterious might benefit you in work and life? Mystery can bring you power. If you’re mysterious, people want to know more, and their lack of knowledge and desire to figure you out gives you power over them. Use the examples below to learn why and how to be mysterious to gain more power over others.
Rob Strasser was an attorney on a critical lawsuit between Nike and Onitsuka. He did such an impressive job that Phil Knight hired him to be in-house legal staff. Later, Strasser signs Jordan to Nike and creates the Air Jordan brand. But he gets a bit too ambitious and leaves Nike for their rival Adidas, a move that Nike founder Phil Knight never forgave.
In 12 Rules for Life, Rule #3 is “Make Friends With People Who Want The Best For You.” What does this mean? Why would you ever friends with people who don’t want the best for you? Life isn’t that simple. Sometimes you attract friends who want to bring you down. Sometimes you find it hard to let go of friends you’ve had for a long time. Learn how to surround yourself with better friends who really care about you.
Overview of Law #14: Pose as a Friend, Work as a Spy Collecting information through spying is essential to wielding power. When you know your opponent’s secrets, you can predict his behavior and control him. You can enlist spies to gather intelligence for you, but it’s better to be a spy yourself. Adopt a friendly manner and you’ll get people to spill their plans and weaknesses. Pose as a Friend, Work as a Spy.
Overview of Law #21: Play a Sucker to Catch a Sucker Play a sucker. Make your intended victims feel as though they’re smarter than you are, and they won’t suspect you of having ulterior motives. Seem dumber than your mark.
Penny Knight is Nike founder Phil Knight’s first and only wife. They met in 1968, in the early days of Nike’s founding, married the same year, and have been together since. Learn the history of Penny Knight, Phil Knight, and Nike, in this excerpt from our summary of Shoe Dog.
Before Nike, Phil Knight started his shoe career selling imported shoes from the Japanese company Onitsuka, not by manufacturing his own. He sold his first shoes at track meets out of the trunk of his car, and their design and quality become a hit. Over time, frictions with the Japanese company over distribution rights, slow shipments, and creating new shoe designs forced him to found Nike. If they’d kept their partnership amiable, Phil might have kept working with Onitsuka, and Nike might never have happened. Learn the history of Nike and Onitsuka’s painful business relationship, from the beginning of Nike.