I’m not all that smart. I forget a lot of things. I didn’t get perfect scores on tests without trying, like some of my friends did. But there is one thing I know how to do—read and learn. Over 20+ years of learning, I’ve figured out how to learn better and faster than most people I know. I collected these reading tips from people smarter and more accomplished than me—like Elon Musk, Warren Buffett, and Mark Cuban (we’ll cover each of their strategies below).
The Minimum Viable Product (MVP) is one of the most important concepts in Lean Startup methodology. A well-designed MVP tests your core business hypotheses with a dramatically simplified product that saves you a huge amount of time and effort. The Concierge MVP, and its sibling the Wizard of Oz MVP, are clever techniques that replace a complicated technical product with humans. With minimal engineering time, you’ll be able to test the key question of your business: “does anyone even want what you’re building?” In this guide we’ll learn: what the Concierge MVP and Wizard of Oz MVP are examples of effective MVPs which MVP type to
The Lean Startup uses the term “Validated Learning.” What does this mean? How does it differ from normal learning, and what does the “validated” mean? Learn from Eric Ries how to conduct validated learning in your startup.
Votizen was a civil participation startup based around politics. It’s a key example in Lean Startup. But what happened to Votizen the company? Learn more about the lessons learned from Votizen’s near-failure and how it improved its way to success.
Now that you’ve figured out an offering that offers superior utility to the customer, you need to figure out how to price it. How much should you charge for your blue ocean strategy product? Blue Ocean Strategy recommends using the price corridor, a way to maximize the success of your strategy. What is a price corridor, and how does it depend on your business? Learn more here.
How did Yellow Tail Wines use the blue ocean strategy to become a market leader in the ultra-competitive wine industry? Learn how Yellow Tail built a unique strategy canvas and used the eliminate/reduce/raise/create actions to build a truly unique wine.
Cirque du Soleil is one of the key examples given in Blue Ocean Strategy. How did a circus performer create a blue ocean outside of the red ocean of circuses, and create an incredibly valuable company? Learn more about Cirque du Soleil’s Blue Ocean Strategy here.
What is the Pioneer-Migrator-Settler Map? What does it mean for your business and Blue Ocean Strategy? Learn how you should have projects in each stage of the lifecycle, from pioneers to migrators to setller projects.
Blue Ocean Strategy ends with ten Red Ocean Traps that can deter you from creating blue oceans or that jeopardize your execution. These will be phrased as myths that are then debunked:
Blue Ocean Strategy is a powerful framework for finding new business opportunities. But it’s not always clear how to create a blue ocean strategy for yourself. We’ll cover 15+ Blue Ocean Strategy examples so you can figure out how to create your own blue ocean.