Why are some sales reps successful, and some aren’t? Business advisory firm CEB Research might have the answer. CEB Research dug into the reasons why some salespeople had consistently high quality performances. CEB Research found that out of many factors, a major one was the type of seller and sales strategy. CEB research called these salespeople “Challengers” and set out to explain the Challenger Sale Model, and how all reps could learn to be challengers, too.
CEB Research Knows You’re Not a Successful Sales Rep
