How and when did Disney buy Pixar? Why was Disney’s CEO Bob Iger so adamant on making the deal? In 2005, Disney was struggling. It had not released any blockbuster titles in years and was being outshined by other studios. Bob Iger had only just been named CEO but he knew that in order for Disney to thrive, it would have to take some huge risks. That’s why Disney bought Pixar. Keep reading to learn about Bob Iger’s fight when Disney bought Pixar.
How Disney Bought Pixar: Bob Iger’s Fight










