The World's Best Book Summaries
What are the 11 steps from The Art of the Deal? What can you learn from Donald Trump’s approach to business negotiation? In 1987, Donald Trump wrote a book about 11 principles that have guided him through his business decisions. The 11 steps of The Art of the Deal encapsulate these principles in the context of Trump’s real estate projects. Keep reading for Donald Trump’s The Art of the Deal 11 steps.
What is the key to exponential business growth? What can you do to push your business to the next level and make it succeed at increasingly higher levels? Most companies fail to fail to reach the next level of business growth because owners are afraid to let go of total control, trust their leadership team, and delegate to them. But for their business to grow, they need to take that leap of faith. Read about the four pillars of exponential business growth.
How did things change after Disney bought ABC? Why did Mike Ovitz fail as president of Disney? In his memoir The Ride of a Lifetime, Bob Iger talks about the struggles he went through when Disney bought ABC. Iger should have been first in line to become Disney’s new president, but Disney’s CEO Michael Eisner gave the position to his friend, Mike Ovitz instead. Keep reading to learn about how Disney bought ABC and Bob Iger was shoved to the side due to nepotism.
What was the Theranos Walgreens deal? How did this deal fail and what did it mean for Theranos? The Theranos Walgreens deal was a commitment by Theranos to provide Edison products to Walgreens locations. Despite not having the product, Theranos defrauded Walgreens, who eventually ended their agreement. Read more about the Theranos Walgreens deal.
How do you set long-term business goals? How far into the future should you aim? Companies need long-term business goals so they know where they’re heading and whether they’re on or off course. According to entrepreneurial expert Gino Wickman, every company must have a three-year goal, a one-year plan, and a ten-year target. Keep reading to learn about the three types of long-term business goals.
What is the strategy vs culture dichotomy? Is it possible to reconcile the two? In any community or collective, there is always some degree of compromise between strategy vs culture. Strategy is the plan of action for achieving a certain goal or target. Culture is made up of social contracts that formulate the status quo and define what is acceptable within the collective. Read about the strategy vs culture dichotomy.
What was the Theranos fraud? How did the company defraud investors and the public? The Theranos fraud began with a business idea. Founder Elizabeth Holmes patented a product that performed blood work using blood from a finger prick. However, the product never existed. Keep reading to find out more about the Theranos fraud.
What is a brand narrative? How does having a brand narrative lead to better marketing strategies? A brand narrative is the story that your brand follows. You can create a brand narrative that confuses customers on the unique elements of your brand, or give your brand a character or a background. Read more about how you create a brand narrative.
What is the People Analyzer? How can it help you hire and hold your current employees accountable? The “People Analyzer” is a report card tool for assessing how well current and potential employees match your company’s values. Download the tool here or create your own version. Keep reading to learn how to implement the People Analyzer tool to track accountability and benchmark your staff against your company values.
Who were the Theranos investors? How did Theranos and Elizabeth Holmes use psychological biases to convince investors to hand over their money? The Theranos investors included business powerhouses like Henry Kissinger and George Shultz. These people gave more legitimacy to the business, and psychological biases helped convince them that Elizabeth Holmes and Theranos were on their way to the top. Read more about the Theranos investors and how Holmes was able to deceive them.