Books Archives

Products That Died Crossing the Chasm (Examples)

Why do most new, high-tech products fail to reach the stage of mass adoption? What are some examples of products that died in the chasm? In his book Crossing the Chasm, Moore discusses two products that failed to cross the chasm: Segway’s personal transportation device and Motorola’s Iridium network. In both cases, Moore argues, they failed to reach the chasm stage due to technical limitations. Keep reading to learn why most high-tech products die before crossing the chasm—with examples.

Crossing the Chasm: Book Overview (Geoffrey Moore)

What is Geoffrey Moore’s book Crossing the Chasm about? How does remaining in the chasm between the early market and the mainstream market sabotage your business? In his book Crossing the Chasm, marketing consultant Geoffrey Moore explains why most high-tech products stagnate and die out, never reaching the stage of mass adoption. His explanation is grounded in the “Technology Adoption Life Cycle” (TALC), which predicts how innovations are adopted by different segments of society as a technology matures. Below is a brief overview of Crossing the Chasm by Geoffrey Moore.

Crush It! Gary Vaynerchuk’s Guide to Building a Brand

Do you want to create a personal brand? What does it take to build an online brand from the ground up? In his book Crush It!, Gary Vaynerchuk teaches readers how to turn their passions into profits by creating a niche, personal brand. He explains every step of the process in detail so you, too, can do what you love for a living. Continue below for Gary Vaynerchuk’s eight-step guide from Crush It!.

Inspired: Product Management and Discovery

Do you want to create a technology startup company but don’t know where to start? Once you discover your product, how do you manage its development? In Marty Cagan’s book Inspired, product management and product discovery are crucial for a startup’s success. Creating a good product idea is only the beginning, then you must prototype, test, and assess risk. Continue reading for Marty Cagan’s advice on creating a product.

Dare to Lead: Book Overview and Key Takeaways

Dare to Lead: Book Overview and Takeaways

What is Brené Brown’s Dare to Lead about? What are the four skills needed for brave leadership? Brené Brown’s Dare to Lead is the bible for brave leadership. The book seeks to get leaders to approach fear and uncertainty head-on, and to teach their subordinates to do the same. Brave leadership requires four skills and they are; facing vulnerability with courage, practicing your values, trust-building, and failure resilience. Below is a brief overview of the key takeaways.

The Most Inspirational Books for Women, by Women

Are you looking for inspirational books written by women, for women? How can reading these inspiring women’s stories help empower you to live your best life—whether it be your personal life or your work life? In this guide, we’ve put together a list of the most inspirational books for women and split them into three categories: memoirs, personal life, and work life. Most of the authors on this list struggled greatly in life—from childhood traumas, to racial inequality, to workplace discrimination—and managed to come out the other side even stronger. And now they want to encourage you to do the

Inspired by Marty Cagan: Building an Effective Team

How can you organize and structure an effective team? What are the three key roles in a product development team? In the book Inspired, Marty Cagan says that there are five key steps to structuring a product development team. Additionally, there are three key roles plus supporting players who all come together to create an effective team. Here’s how to go about creating your development team.

Al Ries and Jack Trout: How to Prepare for Positioning

According to marketing experts Al Ries and Jack Trout, how should you get started with a competitive marketing strategy? What should you consider before you position your product? In Positioning, Al Ries and Jack Trout lay out a competitive marketing strategy to position your product, your brand, or yourself in a crowded marketplace. They urge you to consider three things before you execute your strategy. Continue reading for marketing insights from Al Ries and Jack Trout.

Positioning: Book Overview and Key Takeaways

Have you read the marketing book Positioning? What wisdom does it hold for you and your business? In the book Positioning: The Battle for Your Mind, Al Ries and Jack Trout discuss what it means to successfully position your product in a competitive marketplace. They also share three guidelines for influencing how your customers perceive your product. Keep reading to learn these marketing concepts presented in the book Positioning.

Secrets of the Millionaire Mind: Book Overview

What is Secrets of the Millionaire Mind about? What do rich people do differently, according to its author T. Harv Eker? In his book Secrets of the Millionaire Mind, T. Harv Eker reveals the difference between rich people and poor people. This difference lies in how they’ve been conditioned to think and feel about money. Eker argues that these attitudes impel you to take actions that either move you toward financial success or away from it—if you aren’t happy with your finances, it’s because your unproductive beliefs about money hold you back from the financial success that you want. Below