Hannah Aster, Author at Shortform Books

The Creation of the Disney+ Streaming Service

Why did Disney decide to stop licensing its properties to other streaming services? How did the creation of the Disney+ streaming service change the company? In a market where streaming services were on the rise, Disney had two choices. It could continue to sell its licenses to other companies like Netflix and Apple, or it could become independent. Disney decided it needed to control its own distribution and thus, the Disney+ streaming service was born. Keep reading to learn about the development process of the Disney+ streaming service.

Peak: Secrets From the New Science of Expertise

What is Peak: Secrets From the New Science of Expertise about? How can Anders Ericsson teach you how to master any skill? To truly improve at a skill, you need to change how you practice. Peak: Secrets From the New Science of Expertise explores how humans develop skills and the process by which peak performers in music, athletics, and countless other fields develop their abilities. Continue on to learn more about Peak: Secrets From the New Science of Expertise by Anders Ericsson and Robert Pool.

The Rise of Social Media: Grow Your Small Business

How can you take advantage of the rise of social media to grow your business? How is social media marketing different from any other form of marketing? Digital media that doesn’t have a social element isn’t as effective anymore. Social media is even taking people away from real life—people are on their phones in stores and ignore displays and marketing in their physical surroundings. That’s why it’s so important for businesses, especially small businesses, to take advantage of the rise of social media. Continue reading to learn about the rise of social media and digital marketing.

The Law of Influence: Stop Keeping Score

What is the Law of Influence? How can putting other people’s interests first benefit you in the long run? Why is a win-win situation actually a losing proposition? The Law of Influence from The Go-Giver states that your influence (social capital) is determined by the extent to which you put other people’s interests first. It’s actually a form of enlightened self-interest: You meet others’ needs with the faith that in doing so, you’ll get what you need. Continue on to learn about the Law of Influence and how Joe from The Go-Giver learned to apply it.

Lale and Gita: Finding Love in Auschwitz

Who are Lale and Gita from The Tattooist of Auschwitz? How did the two lovers manage to maintain a relationship as prisoners in Auschwitz? Did they get their happily ever after? In the book The Tattooist of Auschwitz, Lale and Gita are prisoners in Auschwitz during WWII. Despite their horrible situation and against all odds, the two fell in love. Find out what happened in this story based on true events. Keep reading to learn about Lale and Gita’s love story.

Simulation Training Could Save Your Life

Why is simulation training so important? Why is a hands-on approach to learning better than a didactic or knowledge-based instruction? In professions where hands-on training is not feasible, such as training to be a fighter pilot or learning to be a surgeon, simulation training is essential. Studies show that knowledge-based learning is not as effective as hands-on practice. Keep reading to learn why simulation training is more effective than lectures.

How to Promote Your Business on Facebook

Do you want advice on how to promote your business on Facebook? How can you expand your business’ audience? Most marketers use Facebook, even if they’re not on board with social media in general, because it has such a huge audience. In today’s market, if you want to grow your business, you should know how to promote your business on Facebook. Keep reading for advice on how to promote your business on Facebook.

Bob Iger and Leadership: The Top 10 Principles

Do you want to know about Bob Iger’s leadership principles? How can these 10 tips help you be a more successful leader? In his book The Ride of a Lifetime, former Disney CEO Bob Iger’s leadership helped him save Disney. If it weren’t for Iger and his successful management, Disney would have become irrelevant or been bought by another company. Keep reading to learn about Bob Iger’s leadership principles.

The Law of Authenticity: Be Sincere

What is the Law of Authenticity from Bob Burg’s parable The Go-Giver? Why is being sincere so important? The Law of Authenticity states that the most important thing you can offer is yourself. This means that when you sell a product or service, you’re selling yourself. You need to be sincere. Keep reading to learn how Joe from The Go-Giver learned to be sincere.

Lale and the Gypsies in Auschwitz

How did the Gypsies in Auschwitz impact Lale’s life in The Tattooist of Auschwiz? Why did Lale become so close to the Romany people? Who was Nadya? Lale learns a lot from the Gypsies in Auschwitz. He is fascinated by their nomadic lifestyle and spends many nights learning about their culture. However, the Gypsies were viewed as lower than the Jews during WWII and losing them reminded Lale of the horrors of the war. Continue on to learn more about Lale’s relationship with the Gypsies in Auschwitz.