Hannah Aster

SEO Team Lead

Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.

Expertise

Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing

How to Develop a Twitter Marketing Strategy

Do you want a Twitter marketing strategy to help boost your business? What notable features set Twitter apart from other social media sites? Twitter is a microblogging platform with millions of users. It’s the perfect place to build your brand’s name because it is almost completely public, even people who don’t have Twitter accounts can view your tweets. That’s why you should develop a Twitter marketing strategy for your business. Keep reading for advice on Twitter marketing strategies.

How Disney Bought Fox (and Comcast Almost Stole It)

What happened when Disney bought Fox? How did Comcast almost steal the sale? In 2017, the founder of Fox asked the CEO of Disney if he would be interested in buying his company. Disney CEO Bob Iger knew if Disney bought Fox, they would grow exponentially. However, Comcast caught wind of the transaction and swooped in with a much higher bid. Keep reading to learn how Disney bought Fox and won against Comcast.

The Tattooist of Auschwitz Quotes: 5 Passages to Know

How can these The Tattooist of Auschwitz quotes help you get a better understanding of who Lale Sokolov was? How do they show Lale’s conflict about his privileged position within the camp? The Tattooist of Auschwitz was written by Heather Morris and is based on a true story. These The Tattooist of Auschwitz quotes are not from the real Lale Sokolov, but are from the fictionalized characters in Morris’ book. Keep reading for The Tattooist of Auschwitz quotes.

The Law of Compensation: Make an Impact

What is the Law of Compensation? How does the character Joe from The Go-Giver learn to apply the law in real-life? The Law of Compensation states that your income depends on how many people you serve and how well you serve them. This means that your income reflects not only your value or worth but also your impact. Read on to learn more about the Law of Compensation.

The Creation of the Disney+ Streaming Service

Why did Disney decide to stop licensing its properties to other streaming services? How did the creation of the Disney+ streaming service change the company? In a market where streaming services were on the rise, Disney had two choices. It could continue to sell its licenses to other companies like Netflix and Apple, or it could become independent. Disney decided it needed to control its own distribution and thus, the Disney+ streaming service was born. Keep reading to learn about the development process of the Disney+ streaming service.

Peak: Secrets From the New Science of Expertise

What is Peak: Secrets From the New Science of Expertise about? How can Anders Ericsson teach you how to master any skill? To truly improve at a skill, you need to change how you practice. Peak: Secrets From the New Science of Expertise explores how humans develop skills and the process by which peak performers in music, athletics, and countless other fields develop their abilities. Continue on to learn more about Peak: Secrets From the New Science of Expertise by Anders Ericsson and Robert Pool.

The Rise of Social Media: Grow Your Small Business

How can you take advantage of the rise of social media to grow your business? How is social media marketing different from any other form of marketing? Digital media that doesn’t have a social element isn’t as effective anymore. Social media is even taking people away from real life—people are on their phones in stores and ignore displays and marketing in their physical surroundings. That’s why it’s so important for businesses, especially small businesses, to take advantage of the rise of social media. Continue reading to learn about the rise of social media and digital marketing.

The Law of Influence: Stop Keeping Score

What is the Law of Influence? How can putting other people’s interests first benefit you in the long run? Why is a win-win situation actually a losing proposition? The Law of Influence from The Go-Giver states that your influence (social capital) is determined by the extent to which you put other people’s interests first. It’s actually a form of enlightened self-interest: You meet others’ needs with the faith that in doing so, you’ll get what you need. Continue on to learn about the Law of Influence and how Joe from The Go-Giver learned to apply it.

Lale and Gita: Finding Love in Auschwitz

Who are Lale and Gita from The Tattooist of Auschwitz? How did the two lovers manage to maintain a relationship as prisoners in Auschwitz? Did they get their happily ever after? In the book The Tattooist of Auschwitz, Lale and Gita are prisoners in Auschwitz during WWII. Despite their horrible situation and against all odds, the two fell in love. Find out what happened in this story based on true events. Keep reading to learn about Lale and Gita’s love story.

Simulation Training Could Save Your Life

Why is simulation training so important? Why is a hands-on approach to learning better than a didactic or knowledge-based instruction? In professions where hands-on training is not feasible, such as training to be a fighter pilot or learning to be a surgeon, simulation training is essential. Studies show that knowledge-based learning is not as effective as hands-on practice. Keep reading to learn why simulation training is more effective than lectures.