Are humans more rational or emotional in their decision-making? Do you think you tend to make decisions based more on logic or emotion? Many people would say that their decisions are ruled mostly by reason and logic. But the truth is most people actually make decisions more irrationally than they realize. We are all subject to biases and cognitive heuristics and pulled by our emotions. We make decisions first, and rationalize them after the fact. In this article, we’ll take a look at some of the most common cognitive heuristics and demonstrate how they manifest with real-world examples.
Cognitive Heuristics: Faster Does Not Mean Better










