The World's Best Book Summaries
What is the goal of advertising? Is it simply to sell items and make a profit, or are there larger goals? The primary goal of advertising is to increase profit. Whatever other goals you have can support that mission, but you should pursue these goals with the main goal of making money. Read more about the goal of advertising and what it means.
What are the issues with advertising? Why do some people argue that advertising is always bad no matter what? The issues with advertising stem from the argument that advertising is inherently damaging to people. Critics of advertising claim that it’s immoral, dishonest, disruptive, and more. Read more about the issues with advertising below.
What’s the connection between inflation and investment? How can understanding inflation help you make better investments? Inflation and investment are connected because both affect the state of the economy. You may find it more difficult to invest or see investments change due to inflation. Read more about inflation and investment below.
What does an aggressive investment portfolio look like? How should aggressive investors choose stocks? An aggressive investment portfolio follows strategies of aggressive investors, who spend a lot of time doing meticulous research on their stocks. In The Intelligent Investor, Benjamin Graham provides criteria for building an aggressive investment portfolio. Read more about aggressive investing and building an aggressive investment portfolio?
What is the grit method? Are there any reasons this method might not work? The grit method argues that passion and perseverance are better markers of success than talent or intelligence. The method is widely accepted, but there are some counterarguments, like having too much grit. Keep reading to find out more about the grit method.
What was AAA Enterprises? How did the company fall and what business lessons can we learn from it about investing? AAA Enterprises was a business that sold mobile homes. They entered the stock market and grew rapidly, before filing for bankruptcy in 1971. Read more about AAA Enterprises and its stock history.
How can advertising agency management skills help you manage your agency’s money? What do you need to know about managing money for your agency? Advertising agency management isn’t just about wowing clients and producing creative work. You’ll also need basic business skills for managing money and finances. Check out this advice for advertising agency management from Ogilvy on Advertising.
What is international advertising? How does it differ from domestic advertising? International advertising refers to any advertising that takes place in other countries. Other countries have different rules, laws, and standards that make advertising different in those countries. Read more about international advertising and how advertising works in different countries.
Do after school activities help kids develop grit? What are the main benefits of extracurricular activities? Extracurriculars are known to be good for kids. One of the biggest extracurricular activities benefits is that they’re specifically designed to help kids develop grit through hard work, perseverance, and allowing them to develop interests. Read more about all of the benefits of extracurricular activities and how they help kids have grit.
Do you want to know how to find your purpose in life? Can having a purpose lead to having more grit? Purpose is one of the four major components of grit. But figuring out how to find your purpose in life can be challenging. It’s important that you find your purpose so you have something to work toward. Keep reading to find out how to find your purpose in life.