The Innovation Strategy of Starbucks That Saved the Company

Two new Starbucks drinks on a ledge as part of the innovation strategy at Starbucks

What’s the innovation strategy of Starbucks? What cuts did CEO Howard Schultz have to make to raise Starbucks’s profits? One of Schultz’s initial turnaround strategies in 2008 was to improve Starbucks’ financial standing. He achieved this by focusing on two objectives: frugalizing operations and shifting in focus from expansion to innovation. Let’s explore these innovative changes in more detail.

The Road to Human-Level AI: Using the Brain as Inspiration

a brain with a light cutting through it and neurons and synapses all around it illustrate human-level AI

Are we on the brink of achieving human-level AI? What’s holding us back from creating truly intelligent machines? In their book Rebooting AI, Gary Marcus and Ernest Davis argue that current AI approaches fall short of human-level intelligence. They propose that AI research should draw inspiration from the human brain’s efficiency and structure. Continue reading for Marcus and Davis’s insights on building machines that think more like us.

What Exactly Is Lucid Dreaming? Dr. Stephen LaBerge Explains

A girl in bed having a lucid dream of herself flying in the sky

What exactly is lucid dreaming? What’s the difference between normal dreams and lucid dreams? Are there any benefits to learning how to lucid dream? Through lucid dreaming, the ordinary boundaries of reality dissolve, opening up a realm where you can indulge your fantasies, enhance your mental flexibility, learn new skills, and more. A lucid dream differs from a normal dream in that you realize you’re dreaming and can influence the dream. Here’s a more in-depth overview of what lucid dreaming is.

How to Create a Business Framework (The Pumpkin Plan)

A business manager writing on a whiteboard with sticky notes, creating a business framework

What are the benefits of a business framework? How can you simplify your company’s goal into one plan? An operational framework explains one of your company’s processes in a clear and detailed way that your employees can easily follow. One benefit of creating operational frameworks is that they keep the company running smoothly as it grows. Read below for a short guide on how to create a business framework for your employees.

The Dictator’s Handbook: Book Overview & Key Takeaways

an open book lying on a desk in a government official's office with a conference table and a portrait in the background

How do political leaders come to power? How do they maintain it? What makes someone a dictator rather than a democrat? People often discuss political leaders in terms of their ideologies, their dedication to their people, or their backgrounds. To understand the choices leaders make, though, you need to consider only one thing: their desire for power. Continue reading for an overview of the eye-opening book The Dictator’s Handbook by Bruce Bueno de Mesquita and Alastair Smith.

How Unconventional Thinking Leads to Disruptive Changes

A woman in red separated from a group of silhouettes to demonstrate unconventional thinking

Are you an unconventional thinker? Why does unconventional thinking often go unrecognized? The book Wired to Create by Scott Barry Kaufman and Carolyn Gregoire explains that unconventional thinking is a characteristic of creativity. However, thinking this way can pose challenges because people are averse to nonconformity. Here’s a look at the challenges and importance of unconventional thinking.

What if You’re Wrong? The Journey From Denial to Growth

a man with glasses, curly hair, and a beard scratches his head in response to the question "What if you’re wrong?"

What does it feel like to be completely wrong about something? What if you’re wrong about a belief that’s central to your identity? In her book Being Wrong, Kathryn Schulz explores the emotional journey of discovering and coping with our mistakes. She delves into the stages we go through when confronted with error, from denial to acceptance. Keep reading to discover how embracing uncertainty can lead to personal growth and compassion for others.

How to Lead When You’re Not in Charge: Book Overview

A man reading a book in a library

Do you ever think you can do things differently than those in charge? Do you have great ideas but feel like you’re not high enough on the career ladder to act on them? In How to Lead When You’re Not In Charge, business speaker and former evangelical pastor Clay Scroggins explains that you can be a leader even without holding a position of authority. You can still inspire others to strive toward a shared goal of a better future, regardless of your position. Read below for a How to Lead When You’re Not in Charge book overview.

Is Political Polarization a Threat to Democracy? 3 Key Factors

abstract silhouettes of people facing each other illustrates the question "Is political polarization a threat to democracy?"

Is political polarization a threat to democracy? How does extreme partisanship affect our ability to govern effectively? In his book Why We’re Polarized, Ezra Klein explores the dangers of extreme political polarization. He argues that this phenomenon transforms politics into a zero-sum game between opposing parties. This dynamic makes compromise and power-sharing nearly impossible. Read on to get Klein’s analysis of the three key drivers fueling this polarization, and discover how they’re reshaping our political landscape.

Starbucks in 2010: Howard Schultz’s Plan for a Better Future

A Starbucks store in 2010

What was Starbucks’s plan for success in 2010? How did Starbucks reward its employees in the same year? In 2010, Starbucks lifted itself out of an economic rut thanks to former CEO Howard Schultz. Schultz’s not only stemmed Starbucks’ financial downturn but also bolstered its reputation as a socially responsible corporation. Here’s how Schultz planned to keep Starbucks in a positive state after 2010.