What is price anchoring? Why is our idea of a reasonable price completely arbitrary? How can anchoring affect your future decisions? Price anchoring is the process of establishing a product’s price as “normal” and making it the benchmark by which you judge all other prices. These anchors are irrational and can stack up to more irrational decision-making in the future. Keep reading for more information about price anchoring.
Price Anchoring: Reasonableness Is Relative










