How can you effectively communicate your vision of change to your employees? What things should you avoid when you’re communicating the vision? According to Kotter, once you’ve developed a sense of urgency, assembled a credible and empowered coalition to lead the change effort, and articulated a clear vision that can anchor every decision and action taken within the organization, you’re ready to sell the change project to the broader organization. Continue below for tips on how to communicate your vision for change.
John Kotter: How to Communicate the Vision for Change









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