Shortform Books

How to Measure Campaign Performance Like a Pro Marketer

Want to know how to measure campaign performance for your brand? Which method is used by marketing experts? Jay Conrad Levinson is a marketing expert whose book, Guerrilla Marketing, has taught many readers how to advertise more effectively while spending less money. According to him, measuring the performance of an ad campaign goes further than simply assessing the amount of customer interest you create. Read on to learn Levinson’s step-by-step method for measuring campaign performance.

Adam Grant: Think Again Quotes to Ponder

Are you looking for Adam Grant’s Think Again quotes? What are some of the most noteworthy passages worth revisiting? In Think Again, Adam Grant shows how knowledge and expertise often confine us to narrow ways of thinking that limit our potential. He argues that instead of pursuing expertise, we should practice and pursue reconsideration because it opens new doors of learning and self-awareness—and, as a teachable skill, reconsideration is something you can develop, share with others, and apply to your life and work. Below is a selection of Think Again quotes by Adam Grant.

How to Handle Disappointments: Respond Like a Stoic

How do you respond when things go wrong? How should you feel, and what should you do? The Stoic philosophers taught that we should pursue virtuous living. They recognized, though, that we will inevitably suffer setbacks on that journey. In The Daily Stoic, Ryan Holiday and Stephen Hanselman share the Stoics’ advice for dealing with life’s setbacks. Continue reading to learn how to handle disappointments the Stoic way.

Greg McKeown: How to Make Tedious Work Fun

Do you tend to put off important yet tedious work until the last minute? What are some ways you can make tedious tasks more bearable? One of the main reasons we struggle to get tedious tasks done consistently is that we dread doing them and thus put them off for as long as possible. In his book Effortless, Greg McKeown suggests several ways we can make our most tedious activities more enjoyable or, at the very least, more tolerable. Here’s how to turn tedium into fun.

Is Voter Discrimination Real? The Top 2 Arguments

What is voter discrimination? Why do people say voter ID is discriminatory? Is voter ID helping or harming society? Although large majorities in the U.S. support requiring voters to show a photo ID to vote, the major political parties have been deadlocked on the issue for decades. Opponents of voter ID requirements say it creates voter discrimination against minority communities. Keep reading to learn the two leading perspectives on the issue of voter discrimination.

The Importance of Kindness and How It Goes a Long Way

What is the importance of kindness? What are the benefits of showing gratitude? Acts of kindness can boost your happiness and the happiness of those around you. Kindness expresses appreciation, love, and positivity—all of which can help you build meaningful relationships. Let’s look at the top four reasons why kindness is important in our world.

Is White Privilege Real? One Man’s Journey to Awareness

Is white privilege real? How might you examine the issue more closely? James O’Brien is one of the UK’s leading radio presenters, with over 1.2 million weekly listeners to his daily current affairs talk show. In his book How Not to Be Wrong, he explains how he had failed to see his own race as a factor in his success. Keep reading to learn how O’Brien came to change his mind.

The Colonial Pipeline Attack Exposed Untold Threats

What was the Colonial Pipeline attack? Why did this attack threaten society? The ransomware attack on Colonial Pipeline shut down fuel delivery to the East Coast in the summer of 2021. This attack exposed a growing cybersecurity threat to U.S. firms and organizations—and to energy companies in particular. Keep reading to learn about the Colonial Pipeline attack and its consequences for society.

Leonardo da Vinci in Florence: Highlights & Patrons

What did Leonardo da Vinci do in Florence? What kind of people did he meet in Florence? Leonardo da Vinci practically grew up in Florence, where he learned new ideas and subjects. He returned to the city again as an adult, but it wasn’t as colorful as it was before. Keep reading to learn how Leonardo da Vinci flourished in Florence.

Robinhood Stock Trading: The 2 Biggest Problems

What are the biggest problems with the Robinhood stock trading app? Why is Robinhood in trouble with lawmakers? Robinhood’s user-friendly trading platform has created a fiercely loyal community. The app has gained popularity because it makes trading cheap, accessible, and fun. However, there are two major issues with Robinhood. Read on to learn the two biggest problems with stock trading on Robinhood, according to critics.