How Disney Bought Pixar: Bob Iger’s Fight

How Disney Bought Pixar: Bob Iger’s Fight

How and when did Disney buy Pixar? Why was Disney’s CEO Bob Iger so adamant on making the deal? In 2005, Disney was struggling. It had not released any blockbuster titles in years and was being outshined by other studios. Bob Iger had only just been named CEO but he knew that in order for Disney to thrive, it would have to take some huge risks. That’s why Disney bought Pixar. Keep reading to learn about Bob Iger’s fight when Disney bought Pixar.

Theranos Investors: How Bias Led to Fraud

Theranos Investors: How Bias Led to Fraud

Who were the Theranos investors? How did Theranos and Elizabeth Holmes use psychological biases to convince investors to hand over their money? The Theranos investors included business powerhouses like Henry Kissinger and George Shultz. These people gave more legitimacy to the business, and psychological biases helped convince them that Elizabeth Holmes and Theranos were on their way to the top. Read more about the Theranos investors and how Holmes was able to deceive them.

How to Improve Your Relationship With Money

How to Improve Your Relationship With Money

Do you have an unhealthy relationship with money? Do you carry a fear or loathing of money in an attempt to show integrity? In an effort to make money an inconsequential part of life, you can end up thinking about it more than someone who actually has it. Instead, we need to nurture our relationship with money just like any other relationship. Keep reading to learn how you can improve your relationship with money.

5 Easy Steps to Manifest More Money

5 Easy Steps to Manifest More Money

Do you want to manifest more money but you don’t know how? Do you want a step-by-step guide on how to reach your monetary goals? There are five steps to help put yourself in the best shape possible to manifest more money: get a sense of urgency, raise your own bottom line, envision your new life, take action, and learn more. But first, you need to be clear about the life you want to live, how much money it will take to live it, and how it will make you feel. Read on to find out about the five steps

The Failure of the Mass Marketing Strategy

The Failure of the Mass Marketing Strategy

Why does the traditional mass marketing strategy fail? What strategies should companies use instead of traditional mass marketing? There are three major reasons why the traditional mass marketing strategy is failing. The obvious targets are gone, consumers will ignore you, and people who are happy with what they have aren’t looking for new products or services. Keep reading to learn why the mass marketing strategy no longer works in today’s society.

The Impact of Poverty in The Other Wes Moore

The Impact of Poverty in The Other Wes Moore

What was the impact of poverty in The Other Wes Moore? How did the two Wes Moores try to escape to a better life? Author Wes Moore was able to escape the impact of poverty thanks to his mother sending him to an expensive military school. Unfortunately, the other Wes Moore wasn’t so lucky. Their contrasting journeys reveal how family support, educational opportunities, and community environment can determine whether someone escapes or becomes trapped by economic hardship. Read more about the impact of poverty in The Other Wes Moore.

The Racial Wealth Gap and Conservative Denial

The Racial Wealth Gap and Conservative Denial

What is the racial wealth gap? How does the denial of the racial wealth gap inform the beliefs of conservatives and the Tea Party? There is statistical evidence to suggest the existence of the racial wealth gap. However, Tea Party conservatives cite wealthy Black celebrities as evidence that there is no black wealth gap and falsely claim that Black people are getting ahead while whites are losing their status. Read more about the racial wealth gap and what it means for conservative politics.