The World's Best Book Summaries
What are the most common marketing myths that are easy to fall for? How are these misconceptions hurting businesses? In How Brands Grow, Byron Sharp claims that modern marketing strategies are less likely to gain businesses profits. Instead, he says that traditional marketing is still the superior strategy, as it avoids dangerous marketing myths. Keep reading to learn more about these marketing myths, and why you shouldn’t believe them.
What’s insider trading? Is it wrong? What can you learn from the Texas Gulf Sulphur Company case? John Brooks writes about a landmark insider trading case against Texas Gulf Sulphur Company, in which the law’s ambiguous definitions of “material evidence” and “a reasonable amount of time” were put to the test. The SEC took the company to court for illegally using insider information and misleading the public. Read more to learn about this historic case of insider trading.
What is a cognitive distortion? How can humans combat cognitive distortions to handle situations effectively? A cognitive distortion is an unconscious mental distortion of facts that may come into play for a number of reasons. In the book Black box Thinking, the author discusses how cognitive distortion is a mechanism that we use when we fail to accept and learn from our mistakes. Read on to discover: what is a cognitive distortion?
What’s an explanatory speech? What are some things you should consider when explaining a difficult concept or idea to an uninitiated audience? An explanatory speech is one where you’re teaching your audience something new or explaining a difficult concept. The key to delivering an effective explanatory speech is to be mindful of your audience’s level of knowledge on the matter in question. To that end, beware of the curse of knowledge: just because something is basic knowledge for you, it doesn’t mean it is so for everyone. Here are some things to keep me in mind when giving an explanatory
Is the BRRRR method difficult to master? What are some BRRRR method examples that make it easier to understand the process? Many real estate investors are opting to use the BRRRR method coined from David M. Greene’s book, Buy, Rehab, Rent, Refinance, Repeat. It can be a little daunting to invest so much money with a method you’ve never used before, but there are BRRRR method examples that you can follow. Let’s take a look at an example of the BRRRR method that walks you through the different stages of the model.
What strategies do master persuaders use to sway people to their point of view? How can you implement those strategies? To change someone’s opinion, you must nudge them in your direction one small step at a time so that by the end, your argument is completely plausible in their minds. You should start by priming your audience, and by the end, they should be motivated to make a change. In the middle, you can employ strategies such as appealing to logic, discrediting the opposite stance, or guiding them to the conclusion through the process of elimination. Here are five persuasive speaking
What is the BRRRR method? How can you use it to make more money renting out properties? In the book, Buy, Rehab, Rent, Refinance, Repeat, real estate agent David M. Greene explains how investors can gain more income if they use his BRRRR method. This strategy differs from a traditional method of investing by flipping distressed houses and refinancing them to buy another property. Keep reading to see if the BRRRR method is the right investment strategy for you.
What are contrasting statements? How can you use them to build trust and mutual respect in a discussion? In the book Crucial Accountability, the authors talk about how contrasting statements can build mutual respect when the other person is feeling unsafe in a conversation. Contrasting statements are the building blocks of good discussions, whereas feeling a lack of mutual respect and having different motives ruins them. Keep reading to learn how to use contrasting statements to build mutual respect in a relationship.
What happens when stockholders don’t care about anything other than making money? Why should they attend annual stockholder meetings? Business complacency often happens once a company has achieved success. John Brooks warns against this apathy—particularly from stockholders who take little or no interest in business decisions—as it can cause you to be blind to internal weaknesses and external threats. Keep reading to learn more about complacency on the behalf of stockholders and the importance of annual stockholder meetings.
What is the best way to pay for a house? Why is it smarter for you to make an all-cash offer on your house? In the book Buy, Rehab, Rent, Refinance, Repeat, real estate agent David M. Greene says that sellers are more inclined to accept all-cash offers on houses. Compared to your competition, you don’t have to worry about pulling out because of loans, appraisals, or possible inspections. Continue reading to learn why making an all-cash offers on a house is the smarter way to buy and invest.