How Advertisers Exploit Your Purchasing Habits

How Advertisers Exploit Your Purchasing Habits

How do advertisers manipulate customers into buying their products? How do they use cues to trigger purchasing habits in your subconscious? In his book The Power of Habit, Charles Duhigg explains how advertisers influence customers to buy their products by learning about and manipulating their purchasing habits. They achieve this through sales promotions, rearranging shelves, or tracking your habits online. Continue reading to learn how advertisers use the psychology of habit to sell more products.

Netflix: Innovation Is a 4-Step Process

Netflix: Innovation Is a 4-Step Process

What is it like to work at Netflix? Does Netflix have an innovative culture? As a company with no vacation or expense policy, Netflix is no stranger to taking an unorthodox approach to management. One of Netflix’s more unique policies is the freedom it gives to its employees to innovate and make risky decisions, despite the chance that they won’t pay off. Keep reading to learn about Netflix’s method of inspiring innovation (what the company calls the “Netflix Innovation Cycle”).

The 1980s AIDS Crisis: A Humanitarian Disaster

The 1980s AIDS Crisis: A Humanitarian Disaster

How did humanitarian aid help Africa during the AIDS crisis? Could have the crisis have been handled better? In his book The White Man’s Burden, economist William Easterly believes that the AIDS crisis could have been dealt with more effectively if the humanitarian aid programs had focused more on prevention and less on treatment. This stance is controversial because the utilitarian viewpoint basically ignores those who are already sick. Continue reading to learn about Easterly’s take on the AIDS crisis.

Netflix’s Vacation Policy: They Don’t Track Time Off?

Netflix’s Vacation Policy: They Don’t Track Time Off?

How does Netflix’s vacation policy of unlimited time off work? How can managers prevent employees from taking too much time off? One of the non-policies Netflix is known for is its “no vacation policy.” This means that all employees can take as many vacation days as they want without being tracked. Of course, they had to put some safety measures into place to prevent bedlam. Let’s go over how Netflix’s unlimited vacation policy works.

The Failures of the Top-Down Aid Model

The Failures of the Top-Down Aid Model

Why are the problems with the top-down aid model? Why is the humanitarian aid system flawed? In his book The White Man’s Burden, William Easterly posits that the top-down aid model is disconnected from its recipients and is a recipe for under-delivering. However, there are cases to be made for both sides of the argument. Continue reading to learn more about the flaws in the global aid system.

How Neflix’s Expense (Non)Policy Works

How Neflix’s Expense (Non)Policy Works

How can a company as big as Netflix have such a lenient expense policy? How can Netflix enforce such subjective rules? Netflix’s expense policy basically states that all employees must “act in the company’s best interest” when it comes to travel expenses such as flights, hotels, and dinners. The problem is that each person may have a different idea of what is acceptable and what is extravagant. Here’s how Netflix ironed out the kinks in their expense policy.

William Easterly: The White Man’s Burden —Overview

William Easterly: The White Man’s Burden —Overview

What is William Easterly’s The White Man’s Burden about? How was the book received by the public? Easterly’s book is controversial because he actually makes the case against providing certain types of aid to countries that are struggling. Some saw his book as revolutionary while some thought it was blasphemous. Here is a brief overview of The White Man’s Burden with a look at some of the critiques.

Surrounded by Idiots: The Yellow Personality Type

Surrounded by Idiots: The Yellow Personality Type

What does a Yellow personality look like? What are the strengths of the Yellow personality? In the book Surrounded by Idiots, Yellow personality types are described as charismatic, popular, and optimistic. You would seek out a Yellow personality at work if you need help finding a creative solution to a problem. Here’s everything you need to know about the Yellow personality type.

Netflix’s 360-Degree Assessment Process

Netflix’s 360-Degree Assessment Process

Are 360-degree reviews effective at Netflix? Would you give criticism to a coworker if your name was attached to it? Reed Hastings, Netflix’s co-founder and CEO, wrote about his 360-degree assessment process in his book No Rules Rules. At first, Hastings believed that written, anonymous feedback would be given to each employee. But later, he decided that live feedback given from an employee’s coworkers was more effective. Continue reading to learn about the evolution of Netflix’s 360-degree assessment process.

Does Economic Shock Therapy Really Work?

Does Economic Shock Therapy Really Work?

What is economic shock therapy? What unintended side-effects can economic shock therapy cause? Economic shock therapy is when a country removes its protectionist measures in hopes that new entrepreneurs will emerge. The goal is to take a government-controlled economy and turn it into a free-market economy. However, real-life examples proved that this method doesn’t work. Continue below for economist William Easterly’s take on economic shock therapy.