How accurate are snap judgments? What are the dangers inherent in making snap judgments—sizing up a situation based on superficial information, without much conscious deliberation? Snap judgments can go wrong for a few reasons: First, we can be overly superficial when making a judgment. Second, we can fail to recognize when our conscious and unconscious attitudes don’t match, which leads us to make decisions that are inconsistent with our conscious beliefs. And third, we’re far more susceptible to the effects of priming than we think. Learn about the psychology of snap judgments and how they can go wrong.
Blink: The Psychology of Snap Judgments










