Shortform Books

Memorable Branding: 3 Strategies to Boost Your Brand

Do you want people to remember your business’s brand? How can you implement memorable branding into your marketing strategy? In his book How Brands Grow, Byron Sharp claims that the most effective way to market your brand is to increase the likelihood that consumers will think about it. You can easily create memorable branding in just three ways: advertising regularly, creating recognizable brand assets, and expanding your brand’s reach. Let’s go more in-depth on Sharp’s three memorable branding strategies.

A Learning Organization Is Built Off These 3 Techniques

A little boy with a surprised look holding a book

What is a learning organization and why do you need one? How do you successfully build one? A learning organization uses failures to improve its operations and innovate solutions to tough problems. According to the book Black Box Thinking, clarifying feedback, breaking down the problem, and finding opportunities to innovate are the most effective ways for you to build a learning organization. Read on to learn about the top three techniques you can use to build a learning organization.

Management Versus Leadership: The Key Difference

Dare to Lead: Book Overview and Takeaways

Do you want to inspire your team members? What is the difference between management versus leadership in the context of organizational management? Both management and leadership are important for any organization, but many companies suffer from too much of the former and a lack of the latter. The key difference between management versus leadership is that leaders focus on the organization’s people, whereas managers focus on the organization’s things and objects. Keep reading to learn about the difference between management versus leadership, and how to be a better leader in your organization.

How to Gain Respect: Body Language Is Key

Do you wish that people valued and respected you more? What can you do to make that happen? Jordan Peterson argues that others will treat you with more respect if you simply stand up straight. There’s a deeply-ingrained biological reason for this. Understanding the science behind it and leveraging it to your advantage can cause you to behave differently. As a result, people will treat you differently. Read more to learn how to gain respect.

Unique Marketing and Branding: Why They Don’t Matter

Are you looking for a better way to promote your brand? Is unique marketing the most effective strategy to use? Unique marketing creates brands that stand out against competitors, but it won’t help attract customers in the long run. Instead, marketers should focus on continuing their brand that already works, considering most consumers don’t care about branding. Keep reading for Byron Sharp’s reasoning for why unique marketing is a waste of time.

TED Talks: Book Quotes by Chris Anderson

Are you looking for TED Talks quotes by Chris Anderson? What are some of the most noteworthy passages worth revisiting? As curator for TED, Chris Anderson has seen hundreds of speeches succeed and fail, and he has figured out the secret formula. In his book TED Talks, he argues that everyone has got what it takes, and shares his informed take on what makes or breaks a speech. Here’s a selection of passages highlighting some of the key ideas.

Elon Musk’s Management Style: 5 Methods for Success

What does Elon Musk’s management style look like? Is it possible for you to replicate his management style at your business? Elon Musk’s management style involves five methods that led him to success. However, he’s also been known to cross the line when it comes to overworking, retaining control, and setting deadlines. Keep reading to learn more about Elon Musk’s management style.

How to Engage an Audience When Public Speaking

What makes a great speech? What can you do to deliver your speech in the most impactful and engaging way possible? The key to keeping your audience engaged from start to finish is to, first and foremost, connect with them on a human level. In his book TED Talks, Chris Anderson provides several strategies on how to engage an audience in public speaking: Meet their eyes, drop your ego, be vulnerable, use humor, and tell them a story. Let’s explore each strategy in more detail.

What Happened to Xerox? The Rise & Fall of Innovation

What’s the story of Xerox’s innovative efforts? Where did they go wrong? People can spend years working hard to achieve success, then relax once they get there. John Brooks explains how this complacency can make you blind to threats and weaknesses. He describes how Xerox’s commitment to innovation led to its success—and how its subsequent neglect of innovation led to its decline. Continue reading to learn what happened to Xerox.

Feedback for Improvement: An Organizational Necessity

Do you require feedback for improvement? What happens when you don’t use feedback for improvement? Feedback for improvement is a learning mechanism that allows for failure, analysis, and adjustment. Without feedback, it is nearly impossible to progress. Keep reading for examples of organizations that use feedback for improvement and those that don’t.