The World's Best Book Summaries
What is the book Play Bigger about? What are the main takeaways of the book? In today’s world, being better just isn’t enough. Play Bigger says you have to create an entirely new market to showcase your product and its solution to consumers’ problems. Read below for a brief overview of the book Play Bigger.
How was Apple influenced by Steve Jobs’s innovation? What set Jobs apart from other entrepreneurs? The book Steve Jobs by Walter Isaacson details how Jobs became so successful with Apple. Isaacson says that one of these reasons is because Jobs relied on innovation to create something fresh and exciting. Let’s look at how innovative thinking can get things done.
What are the disadvantages of entering new markets? Why is it so hard to design a new market? As great as its benefits are, market design is difficult for three reasons. However, the book Play Bigger suggests that overcoming these disadvantages is worth it for your company in the long-run Let’s look at why entering the new market has its disadvantages.
What are the various kinds of markets in which you can sell your product? How do you determine which market is the right one for your product? Positioning means establishing the context for the use of your product, and selling your product in the right market helps provide that context. For instance, if you sell a new snack in the “chip” market, customers immediately know approximately what your product will look and taste like. Keep reading to learn how to target the right market and dominate it.
Why does your business need a new market? How can you develop a new market? A new market is where you’ve created a novel solution for consumers. This type of solution isn’t just improving on other solutions because it completely alters peoples’ lives and renders old markets obsolete. Check out how to develop a new market, according to the book Play Bigger.
Who’s most likely to buy your product? How can you figure that out? To help you position any product well, April Dunford provides a 12-step process. Step 7 is to pinpoint customer segments most likely to buy your product. Read more to learn about Dunford’s three-step process of customer segmentation analysis.
What was the partnership between Steve Wozniak and Steve Jobs like? How did they meet in the first place? Steve Wozniak is best known as one of the co-founders of Apple alongside Steve Jobs. The book Steve Jobs by Walter Isaacson details how the two first met and their partnership that led to the creation of Apple. Keep reading to learn about Wozniak and Jobs’s business relationship.
What is a target market? How can you identify the target market of your company? A target market is a specific group of consumers that may potentially buy your product. It’s important to pinpoint your target market and understand what their unmet needs are so you can fulfill them. Let’s discuss how to identify a target market in the five parts highlighted in Play Bigger.
How do you write a branding proposal? What is the point of proposing your brand? When building a company, one of the first things you need to do is create your company’s identity and brand. You might have to share your brand with investors, which means writing up a proposal. Read below to learn how to write a branding proposal from the book Play Bigger.
Can your company break with its established ways of doing things? Can you get everyone on the same page as you pivot your business? Andrew Grove’s book Only the Paranoid Survive shows you how to build a business that’s ready to roll with the punches. Even though you can prepare for market disruptions, you’ll still face major obstacles. Grove walks you through four major challenges to enacting your coordinated crisis response and offers recommendations to address each one. Let’s take a look at these four challenges and Grove’s advice on how to lead through change.