The World's Best Book Summaries
What’s the best way to position a product in the market? What steps should you take, and in what order? In Obviously Awesome, April Dunford proposes a 12-step process that lets you position any product well. Her process takes you all the way from creating a cross-departmental positioning group to sharing your final positioning across the company. Let’s take a look at each step in Dunford’s product positioning strategy.
What is the purpose of a long-term marketing strategy? How can you stay relevant in the market? The book Play Bigger advises how to keep your business afloat in the competitive market. The authors suggest a long-term marketing strategy that includes creating a new market and expanding it to another market. Let’s look at their long-term marketing strategy so your business stays at the top.
What are the main electric vehicle (EV) problems currently? Are EVs reliable? Is it smart to purchase an EV right now? With big-brand car manufacturers, like Ford and Tesla, investing billions of dollars in new EV plants, it seems as if EVs are set to become our primary form of transportation. However, EVs are facing manufacturing and financial problems that could ultimately make them just a short-lived fad. Read on to learn the top two EV problems currently affecting the industry.
What does it take to build a new market? What is the advantage of creating a new market? A new market should show that your product isn’t merely better than its competitors, but that it’s in an entirely different league. Creating a new market for your product is the only way you can become a market winner. Continue reading to learn why creating a new market is your best option, according to Play Bigger.
What is market design? Why would you want to create a new market? If you want to stand out from other companies, you should consider market design. The marketing book Play Bigger describes it as the act of creating an entirely new market for your product. Find out more about the concept of market design below.
In marketing, is chasing trends ever a good idea? If so, when? How should it be done? Sometimes you’ll find that you have the option to connect your product to a current trend. In Obviously Awesome, positioning consultant April Dunford discusses the pros and cons of this strategy. Continue reading for Dunford’s advice regarding latching onto a trend.
What is the book Play Bigger about? What are the main takeaways of the book? In today’s world, being better just isn’t enough. Play Bigger says you have to create an entirely new market to showcase your product and its solution to consumers’ problems. Read below for a brief overview of the book Play Bigger.
How was Apple influenced by Steve Jobs’s innovation? What set Jobs apart from other entrepreneurs? The book Steve Jobs by Walter Isaacson details how Jobs became so successful with Apple. Isaacson says that one of these reasons is because Jobs relied on innovation to create something fresh and exciting. Let’s look at how innovative thinking can get things done.
What are the disadvantages of entering new markets? Why is it so hard to design a new market? As great as its benefits are, market design is difficult for three reasons. However, the book Play Bigger suggests that overcoming these disadvantages is worth it for your company in the long-run Let’s look at why entering the new market has its disadvantages.
What are the various kinds of markets in which you can sell your product? How do you determine which market is the right one for your product? Positioning means establishing the context for the use of your product, and selling your product in the right market helps provide that context. For instance, if you sell a new snack in the “chip” market, customers immediately know approximately what your product will look and taste like. Keep reading to learn how to target the right market and dominate it.