The World's Best Book Summaries
Does your business have a market positioning strategy? What path should you take to beat out the competition? In their book Positioning, Al Ries and Jack Trout discuss market positioning strategies for established market leaders, aspiring market leaders, and established leaders entering a new market. Regardless of your position now, there’s a strategy that fits your business. Keep reading to learn about these market positioning strategies.
Do you know how to build a tribe? What does it require to start one and keep it going? A tribe is a group of people with a shared vision and the drive to achieve it. You can build a tribe from scratch, or you can infuse a stagnating group with new vision and energy. To keep your tribe going strong, focus on improvement and communication. Keep reading for more on how to build a tribe.
Do you know how to name a product? Why is this your most important marketing decision? In Positioning, Al Ries and Jack Trout argue that selecting a product name that supports your claims is crucial to positioning your product in the market. They explain why you shouldn’t underestimate the power of a name and provide guidance on how to (and how not to) name a product. Continue reading to learn how to name a product to position it for success.
Are you called to be a leader? Do you have a vision and the will to make it a reality? Our society is churning out followers instead of leaders. We need leaders today more than ever. In Tribes, Seth Godin argues that all you need to assume leadership is attitude and ability, and all you need to be a leader is a vision and the drive to pursue it. Keep reading to better understand whether you should rise up and be a leader.
What makes any group a tribe? How does Tribes by Seth Godin define a tribe? Tribes are everywhere. Likely, you’re in more than one. In Tribes, Seth Godin defines a tribe as a group of people connected to a belief, a leader, and each other. Keep reading to get some insight on the concept of tribes according to Seth Godin’s Tribes—as well as some supplementary ideas and counterpoints from other experts.
How can you become an empowering coach? How do you unleash your employees’ potential? An empowering coach strengthens workplace communication and relationships, creates psychological safety in the workplace, and gives employees wings to soar. The Coaching Habit recommends one particular question that empowering coaches should ask. Keep reading to learn how to be an empowering coach.
What is the Einstellung effect? How does it prevent you from solving problems? The Einstellung effect is when you have such a fixed idea about problems that you can’t see new solutions. Basically, you default to the same old solutions because you think it’s the same old problems. Your brain needs a reset so that you can see each problem individually and in fresh ways. The book Think Like a Rocket Scientist offers two suggestions to get unstuck. Read more to learn about the Einstellung effect and effective problem-solving.
How can you form a coaching habit? What difference would it make in your leadership? The Coaching Habit teaches you how to turn coaching into an informal, effective daily habit by asking team members seven essential questions. Listening instead of speaking for just 10 minutes a day can refresh and revamp your interactions with your team members and ultimately transform the way you and your team work. Keep reading to learn the fundamental principles of The Coaching Habit.
What does the book Think Like a Rocket Scientist mean by “test as you fly”? How might you use this principle in your life? In Think Like a Rocket Scientist, Ozan Varol explains how rocket scientists test equipment in space-like conditions. Similarly, successful people test ideas and products. Varol shares three criteria for successful tests and two suggestions for testing your ideas rigorously. Keep reading to learn how to think like a rocket scientist and apply the test-as-you-fly principle to your own life, career, or business.
Looking for some coaching tips to make you a better coach, manager, or leader? How might you take your coaching skills to the next level? As a coach, you already know some great questions you can ask to move your clients or team members forward. But you probably could benefit from some coaching tips on the best way to ask those questions. Continue reading to get a few coaching tips to take you to the next level.