Golden Circle Marketing—The Key to Apple’s Success

A dart board representing Golden Circle marketing

Golden Circle marketing is a marketing strategy promoted by Simon Sinek in his book Start with Why. Golden Circle marketing depends on your WHY, your central belief. It’s the concept that motivates you to get out of bed in the morning. In terms of an organization, Golden Circle marketing is the reason you’re in business. We’ll cover examples of Golden Circle marketing and look at how to use Golden Circle Marketing to maintain a successful business.

The Multitasking Myth Stands in the Way of Productivity

A person working at a desk with a desktop computer and a laptop while using a mobile phone illustrates the multitasking myth

In a world of endless to-do lists, the multitasking myth suggests that juggling tasks boosts efficiency. In reality, this habit is actually “task-switching,” which forces the brain to constantly reorient, leading to more mistakes and a drop in productivity. To achieve high-quality results, we must move past the distraction of doing everything at once. Read more to explore why sequential focus is the true key to success and how debunking the myth of multitasking can reclaim your time and reduce stress.

The 80/20 Law: Why You Should Focus on the Vital Few

A person's hands holding up eyeglasses that bring distant objects into focus illustrate the 80/20 law

In his seminal book The ONE Thing, entrepreneur Gary Keller reveals a counterintuitive truth: 80% of your success comes from just 20% of your actions. Most people drown in “to-do list” busywork, mistakenly believing that all tasks carry equal weight. But, in high-performance productivity, equality is a myth. Definition: 80/20 Law—Also known as the Pareto Principle, this efficiency concept states that a minority of inputs (20%) typically produces a majority of the results (80%). In work, it identifies the “vital few” tasks that yield the highest leverage. By applying this principle, you can transform a disorganized to-do list into a

4 Simple Steps to Using a Time Block Schedule (Gary Keller)

4 Simple Steps to Using a Time Block Schedule (Gary Keller)

Most people don’t have a productivity problem; they have a priority protection problem. Research suggests the average professional is interrupted every 11 minutes, yet it takes over 20 minutes to regain deep focus. To reclaim your output, you must stop managing your to-do list and start mastering a time block schedule. Definition: A time block schedule is a productivity method where you divide your day into dedicated segments (blocks) of time, each reserved for a specific task or category of work, preventing “context switching” and ensuring your most important work receives your peak cognitive energy. In his book The ONE

Red Flags, Green Flags by Ali Fenwick: Overview & Dating Tips

A woman holding a green flag and a man holding a red flag

Do you often make snap judgments about people that leave you feeling disconnected and alone? In our swipe-left culture, we’ve become experts at writing people off at the first sign of imperfection, but psychologist Ali Fenwick argues this approach is robbing us of meaningful connections. Fenwick’s “Red Flags, Green Flags” framework offers a refreshing alternative to our tendency toward instant dismissal. Rather than viewing red flags as automatic deal-breakers, his RED system encourages deeper examination of both our reactions and others’ behaviors. Meanwhile, his GREEN framework helps identify the genuine qualities that make relationships worth nurturing. Keep reading for an

How to Do Things You Hate—Book Overview (Peter Hollins)

A silhouette of a person vacuuming a carpet in their home

Do you struggle to stay disciplined in work and life? Should you be focusing more on short-term or long-term values? In the book How to Do Things You Hate, Peter Hollins explains that avoiding doing the things you don’t want to do creates a spiral that makes everything worse. Instead, he teaches you how to strengthen your self-discipline so you can find the motivation to get things done. Continue reading for an overview of Hollins’ book, complete with exercises.

Teaming by Amy C. Edmondson: Book Overview & Takeaways

A team of employees reading a book in the workplace

Do you want to improve the way your teams work in the office? How can you get complete strangers to work together effectively? Working with teams today in a constantly changing environment demands a flexible approach that traditional teamwork can’t provide. In Teaming, Amy C. Edmondson offers a solution: dynamic collaboration that brings together diverse expertise without requiring years of shared work history. Read more in our overview of Teaming.

What Is Stretch Collaboration? The 3 Principles (Adam Kahane)

A man and a woman shake hands while standing in an office building, showing signs of collaboration

Do you have to collaborate with others at work or in school? Are you ever paired with someone you don’t see eye-to-eye with? In Collaborating with the Enemy, conflict resolution expert Adam Kahane draws on his experience mediating high-stakes conflicts. Kahane’s “stretch collaboration” framework shows how to embrace both conflict and connection, experiment with different solutions when the path ahead isn’t clear, and focus on changing your contribution rather than trying to change others.  Keep reading to learn what stretch collaboration is and the principles that make up its framework.

How to “Spark Joy” at Work: The KonMari Method

A clean and organized desk with a notebook, pens, keyboard, and glasses

Is your workspace cluttered? Does it make you feel anxious and stressed? In their book Joy at Work, tidying expert Marie Kondo and organizational psychologist Scott Sonenshein reveal how decluttering your workspace can dramatically boost your productivity and happiness. By teaching you to keep only what “sparks joy,” they help you reclaim meaning and control. Continue reading for decluttering tips that can help you spark joy at work.

Irreplaceable by Pascal Bornet (Book Overview & Takeaways)

A human hand and a robot AI hand shaking hands

How can you remain relevant in a future of AI? What human capabilities can’t AI replicate? How can you use AI to your advantage rather than your detriment? As artificial intelligence rapidly transforms our world, many of us wonder how to remain relevant in an automated future. In Irreplaceable, Pascal Bornet tackles this question. He explains that as AI spreads, our success will lie in learning to work with it—by augmenting our distinctively human strengths with this powerful technology.  Keep reading for an overview of Bornet’s book.