Business Archives

A Complete Guide to the Best Sales Methods

What are the best sales methods? How can you decide which method is best for your business? A sales method is a set of rules you use to determine how to sell a product or service to customers. Now that the traditional sales model is barely effective in the digital age, many businesses are searching far and wide for modern methods to stand out in the consumer market. Here’s a basic rundown of six popular sales methods so you can decide which one works best for your business rather than relying on the dying traditional sales model.

The Flywheel Effect: A Guide to Unstoppable Growth

What is the flywheel effect? How does it affect a business’s growth in success and revenue? Coined by Jim Collins in his book Good to Great, the term flywheel effect comes from an actual flywheel—a giant metal wheel that takes a lot of work to get moving, but once it does, very little work has to be put into keeping it spinning. The same explanation can be applied to businesses that are built through six essential steps. Continue reading to learn more about how to ensure your company’s success by using the flywheel effect.

Business Capabilities: What Do You Need to Win?

What is a business capability? What capabilities does your company need in order to win? In simple terms, business capabilities are what a company does and is able to do. If you run a business, it’s important to determine and map your capabilities so you can figure out how to reach your goals. Here’s how to identify, map, and implement your business’ capabilities.

3 Leadership Capabilities You Need to Run a Company

Are you in charge of running a company? What three leadership capabilities do you need to ensure a business’s success? In their book Playing to Win, former CEO A.G. Lafley and consultant Roger Martin explain that a good leader must have these three capabilities: 1) a systems to review strategy, 2) a systems to communicate strategy, and 3) a system to measure progress. Furthermore, each of these three leadership capabilities requires a clear and specific structure to support it. Let’s take a look at what each entails.

3 Reasons Why Happy Workers Are More Productive

Did you know that happy workers are more productive? How can you create a work environment that increases happiness and encouragement? According to Tony Hsieh, the former CEO of online clothing retailer Zappos, happy workers lead to happy customers, which maximizes profits for your business. There are three reasons why employee satisfaction leads to harder work: friendship, empowerment, and financial security. Continue reading to learn more about these three reasons so you can create a happy, healthy environment for your workers.

Applying Maslow’s Hierarchy of Needs in Business

Do you have trouble setting standards for happiness in your company? How can you use Maslow’s hierarchy of needs for your business? Surprisingly, Maslow’s hierarchy of needs doesn’t just apply to the behavior and motivation of humans. It can also imply three layers of happiness that business owners should keep in mind when thinking about employees and customers. Keep reading to learn how former CEO of Zappos Tony Hsieh transformed the hierarchy of needs into business standards.

Why Business Mistakes Are Necessary for Success

Are you beating yourself up over a business mistake that you made? Did you learn anything from this miscalculation? Part of having a career is taking creative risks. Tony Hsieh, the former CEO of Zappos, emphasizes the importance of his own risks and mistakes when building Zappos as a successful company. He further claims that business mistakes should not be seen as a personal failure, but as a step to success. Keep reading to learn more about how business mistakes are natural and should be acceptable in the workplace.

Overview of the Zappos Book—Delivering Happiness

Have you read Tony Hsieh’s book Delivering Happiness? What are the most important takeaways from the book on Zappos’s culture? As the former CEO of Zappos, Hsieh wrote Delivering Happiness to reveal the secrets behind Zappos’s healthy work culture, and how he implements happiness into his company’s mission statement. In his book, Zappos is said to be built on employees’ and customers’ happiness. Learn more about the most important principles taught in Tony Hsieh’s Zappos book.

How to Improve Company Culture: 4 Tips for Managers

Do you get a bad vibe from your company? Are you looking for tips on how to improve your company’s culture? Knowing how to improve company culture can greatly benefit your employees’ work experience. According to former CEO of Zappos Tony Hsieh, there are four ways to make your company’s environment positive and healthy: listening to your employees, creating a list of cultural principles, hiring employees who will uphold the culture, and protecting your company from bad investors or board members. Find out how to improve company culture with these four steps.

How to Approach Business as a Poker Game

Have you ever considered poker as a business strategy? Are you struggling to focus on your long-term goals, rather than your short-term ones? Former CEO of Zappos Tony Hsieh claims that starting a business is like playing a game of poker. As a business manager, you must focus on the long-term planning for your company’s success, just as you would pre-plan how you’re going to bet or switch tables in poker. Learn how looking at poker as a business may aid you in improving your business strategies and planning.