How do we make decisions? What factors influence our decision-making process? Are our decisions rational? In the book Predictably Irrational, author Dan Ariely explains that humans make irrational decisions that are so predictable that they are often taken advantage of by society, especially the marketing industry. He also explains how relativity makes decisions for you. Keep reading to learn the psychology behind how we make decisions.
How Do We Make Decisions? Mostly Irrationally










