What is Daniel Pink’s motivation theory? Why is the reward-and-punishment motivation approach no longer effective? In his book Drive: The Surprising Truth About What Motivates Us, Daniel Pink argues that in today’s complex society, the conventional, reward-and-punishment approach to motivation (what he calls Motivation 2.0) is no longer effective because the demands of work have shifted from rote to intelligent and creative. In this new world, companies need to identify people who are self-motivated, and they need to understand how to avoid crushing this spirit. In this article, we’ll look at why Motivation 2.0 is limited in motivating the modern
Dan Pink: Motivation 1.0, 2.0, and 3.0










