Entrepreneurship Archives

The Importance of Purpose: What’s Your “Why”?

Why is passion alone not enough to reach your goals? What is the second key ingredient in goal achievement? According to Angela Duckworth, the author of Grit, passion is not enough to keep you motivated and disciplined in the pursuit of your goals. In addition to passion, you also need purpose. Together, passion and purpose form “grit.” When you have grit, you’ll find both motivation and discipline to keep going until you reach your goal. Continue reading to learn about the importance of purpose in goal achievement.

Technology Partnerships: Strategic vs. Tactical Alliances

How can partnering with other tech companies benefit your business? What are the different types of technology partnerships? Technology partnerships are mutually beneficial on two fronts: supplying your product and boosting your reputation by association. According to Geoffrey Moore, there are two types of technology partnerships: “strategic” and “tactical” alliances. We’ll look at both of these concepts below.

The Top 5 Gary Vaynerchuk Quotes From Crush It!

What are Gary Vaynerchuk’s top quotes from Crush It!? Why does Gary Vaynerchuk say it’s so important to develop a personal brand? In his book Crush It!, social media guru Gary Vaynerchuk teaches readers how and why they should create a personal brand online. Further, he teaches you how to grow that brand so you can eventually monetize it. Continue reading for Gary Vaynerchuk’s quotes from Crush It! with explanations and analysis.

Gary Vee’s Story: From Salesman to Proto-Influencer

What is social media guru and entrepreneur Gary Vee’s story? How did he go from working in his family’s liquor store to being a self-made millionaire? Gary Vaynerchuk (or Gary Vee as he is known online) is famous today for being one of the first internet personalities and for being a very successful entrepreneur. However, Vaynerchuk wasn’t always in the spotlight. Learn about Gary Vee’s backstory and how he grew to be so successful.

Predicting Success: Effort Beats Talent

Is purposeful effort really more important than natural-born talent? Why is our society so focused on talent? Is attributing success to talent just an excuse for underachievement? People tend to idolize talent and credit success to natural ability rather than hard work and perseverance. However, Angela Duckworth, the author of Grit, says that effort beats talent when it comes to predicting success. Here is why effort is more important than talent or luck.

Range by David Epstein: Advice for Organizations

How can organizations benefit from having employees with a wide range of experience? Why are teams made up of specialists prone to mistakes? In his book Range, David Epstein argues that organizations should hire employees from varied and diverse backgrounds rather than specialists. This is because specialists tend to have narrow points of view whereas generalists tend to be more innovative and broad-thinking. Keep reading to learn why your organization should hire generalists.

How to Pick a Niche for Your Personal Brand

When it comes to marketing, why is it better to pick a niche than to try to target popular demographics? What factors should you consider when choosing a niche for your brand? Gary Vaynerchuk, a successful entrepreneur and social media expert, says that you should pick a niche audience rather than a popular one when creating your personal brand. There are many reasons why he gives this contradictory advice. Here is why you should pick a niche and how to do it.

Crossing the Chasm by Geoffrey Moore: Review

Is Crossing the Chasm worth reading? What is the reason, according to its author Geoffrey Moore, most new, high-tech products never reach the stage of mass adoption? In Crossing the Chasm, Moore explains why most tech products never reach the stage of mass adoption—because they die in the “chasm” between the early market and the mainstream market (the early majority). Further, he outlines his strategy on how to cross the chasm, which boils down to becoming the market leader in a very specific niche market, and then expanding into other niches until you dominate the whole market. Read the Shortform

The Importance of Email Marketing (and How to Do It)

What is the importance of email marketing? What are some things you should consider when designing a marketing campaign for your business? In The 1-Page Marketing Plan, marketing expert Allan Dib emphasizes the importance of email marketing, especially for small businesses. Email marketing is an easy and cost-effective way to reach your prospects and existing customers. Find out the importance of email marketing below.

Creating a Product Roadmap: Is It Worth It?

What is a product roadmap? Is creating a product roadmap worth your time? Product roadmaps are commonly used because they help employees prioritize tasks and allow bosses to build a completion schedule. However, in many cases, product roadmaps end up being a waste of time and resources. Here’s why you might want to think twice before creating a product roadmap.