Business Archives

Jeffrey Gitomer: How to Be Successful at Sales

Do you work in high-profile sales? What can you do to level up your sales game? Jeffrey Gitomer, the author of several best-selling books on sales, argues that to be successful at sales, you must first create an atmosphere conducive to buying. To this end, you must first prepare by doing your research on the prospect’s business. Once you understand their needs, try to secure a meeting with the top decision-maker in the company. And after getting in front of the person who can say “yes” to a sale, the next step is to give value. Here are some tips

Distracted at Work? Cut Down on Your Email Time

Does your work often get interrupted by emails or group chats from coworkers? Is there a polite way to put off answering emails? One of the biggest distractors at work is email. Reading and responding to emails takes a lot of time, not to mention that switching tasks makes your work take even longer to complete. Thankfully, Nir Eyal came up with a solution that will reduce your email distractions. Here is Nir Eyal’s advice for when you get distracted at work.

The 3 Kinds of Globalization: Tech, Business, & Money

What exactly is globalization? What role does technology play in the increasing pace of globalization? Accelerations in technology have resulted in a corresponding acceleration in globalization—the flows of knowledge and information that connect the world and make every part dependent on all the other parts. According to Thomas Friedman, the author of Thank You for Being Late, there are three kinds of globalization happening in the world: 1) the flow of technological knowledge, 2) the flow of business, and 3) the flow of money. Keep reading to learn about the three types of globalization and their implications for the world at

A Business Growth Plan: 3 Keys to Next-Level Success

Is your business up and running, but you wonder how to keep it going strong? Are you ready for a business growth plan to take your company to the next level? In The E-Myth Revisited, Michael E. Gerber shares three elements of an effective business growth plan for ongoing success. It involves three activities: innovation, measurement of results, and execution. In the book, he explains why this process is critical to realizing the American small business dream. Keep reading to learn about the three key pieces of a successful business growth plan.

The 3 Business Stages: Infancy, Adolescence, Maturity

What business stages must entrepreneurs understand and navigate? What are the risks of each phase? In The E-Myth Revisited, Michael E. Gerber describes three business stages: infancy, adolescence, and maturity. He explains the characteristics—as well as the risks—of each. Business owners must learn to navigate these phases. Keep reading to learn about the three business stages of E. Gerber.

What Is Crowdfunding and How Does It Work?

What is crowdfunding and how does it work? What are the best websites to crowdfund a project or a business venture? Crowdfunding is a way of raising money for a project or a business venture from a large number of people, each contributing a small amount. Typically, crowdfunding is done on the crowdfunding internet platforms such as indiegogo and seedinvesttechnology. So what is crowdfunding and how does it work? Read more about tips and strategies to effectively raise money through crowdfunding and familiarize yourself with different crowdfunding platforms.

The Mastermind Group: The Legacy of Napoleon Hill

What are mastermind groups? How can joining a mastermind group help you further yourself on the path to success? Mastermind groups are groups where professionals from different fields discuss business and offer advice in their area of expertise. The concept originated in the 1937 book Think and Grow Rich, by Napoleon Hill. This article covers how to form a mastermind group, how to work with an accountability partner, and how to form a support team.

Airbnb: Racism in the Booking Process?

In what ways was the Airbnb booking process allowing for racial discrimination? What actions did the executives take to fight Airbnb racism? In Biased by Dr. Jennifer Eberhardt, she discusses the issues Airbnb had with racism on their website. Black users had a difficult time booking stays due to rejection and black hosts were forced to lower their prices otherwise guests chose to book with their white counterparts. Learn what steps Airbnb took to fight back against racial discrimination.

How Nextdoor Tried to Fight Racism on Their App

How did racism develop on the Nextdoor app? What did the executives do to combat it? Did their efforts succeed or were they just an empty gesture? The Nextdoor app is basically a digital neighborhood bulletin board designed to keep neighborhoods safe and share local news. However, racism on Nextdoor was unchecked and many blacks were being wrongfully flagged as suspicious. Learn how the Nextdoor executives tackled the racism problem and whether it saved their app.

The New ABCs of Selling: A Is for Attunement

What is attunement in reference to sales? How can you use attunement to move others? In the new ABCs of selling, the A stands for attunement. Attunement is the ability for a salesperson to tune into their buyers’ needs and to change their approach depending on the circumstances and the needs of the buyer. Continue reading to learn all about attunement as part of the new ABCs of selling.