The World's Best Book Summaries
What was the Salad Oil Scandal? How did it—and the JFK assassination—lead to a Wall Street bailout? It was November 1963. Ira Haupt & Co. was in trouble. The firm had borrowed millions to invest in a company that turned out to be a fraud. Ira Haupt & Co. was about to go bankrupt, and its shareholders’ money was at risk. Keep reading to learn about this historic scandal and subsequent bailout.
What makes a great speech? What are some things you need to consider to plan an effective speech? To make an impactful and memorable speech, it’s essential to have a strategy in place. The first step in planning your strategy is to identify what type of speech you’re giving: explanatory—when you teach your audience something new, persuasive—when you try to change your audience’s mind, or “revelatory” or imaginative—when you aim to delight or inspire. Let’s explore how public speaking strategies differ depending on the type of speech.
What are bad marketing strategies? Why are people so inclined to use these strategies for their marketing campaigns? There are plenty of marketing strategies to utilize for your business, but you should be wary of some of them. Bad marketing strategies can cost your company thousands of dollars, and you’re less likely to gain new customers from them. Here are two bad marketing strategies to avoid if you want your business to be successful, according to Byron Sharp in his book How Brands Grow.
What are trade secrets? What are the laws associated with them? How can you protect them? Though laws and regulations can shift based on the whims and follies of Wall Street’s big players, John Brooks writes that even one individual can change the legal landscape. In Business Adventures, he discusses a landmark trade secret case involving a man named Donald W. Wohlgemuth, whose employer tried to prevent him from accepting another job offer because he had knowledge of trade secrets. Read more to learn about trade secrets through the example of this historic case.
What is a growth mindset culture? How do you create a growth mindset culture? A growth mindset culture is established when individuals make mistakes and then learn from those mistakes, rather than ignoring them. A growth mindset culture believes that failure is expected and that failure should be a tool for learning. Read more to understand the concept of a growth mindset culture and how to create one.
What are the most common marketing myths that are easy to fall for? How are these misconceptions hurting businesses? In How Brands Grow, Byron Sharp claims that modern marketing strategies are less likely to gain businesses profits. Instead, he says that traditional marketing is still the superior strategy, as it avoids dangerous marketing myths. Keep reading to learn more about these marketing myths, and why you shouldn’t believe them.
What’s insider trading? Is it wrong? What can you learn from the Texas Gulf Sulphur Company case? John Brooks writes about a landmark insider trading case against Texas Gulf Sulphur Company, in which the law’s ambiguous definitions of “material evidence” and “a reasonable amount of time” were put to the test. The SEC took the company to court for illegally using insider information and misleading the public. Read more to learn about this historic case of insider trading.
What is a cognitive distortion? How can humans combat cognitive distortions to handle situations effectively? A cognitive distortion is an unconscious mental distortion of facts that may come into play for a number of reasons. In the book Black box Thinking, the author discusses how cognitive distortion is a mechanism that we use when we fail to accept and learn from our mistakes. Read on to discover: what is a cognitive distortion?
What’s an explanatory speech? What are some things you should consider when explaining a difficult concept or idea to an uninitiated audience? An explanatory speech is one where you’re teaching your audience something new or explaining a difficult concept. The key to delivering an effective explanatory speech is to be mindful of your audience’s level of knowledge on the matter in question. To that end, beware of the curse of knowledge: just because something is basic knowledge for you, it doesn’t mean it is so for everyone. Here are some things to keep me in mind when giving an explanatory
Is the BRRRR method difficult to master? What are some BRRRR method examples that make it easier to understand the process? Many real estate investors are opting to use the BRRRR method coined from David M. Greene’s book, Buy, Rehab, Rent, Refinance, Repeat. It can be a little daunting to invest so much money with a method you’ve never used before, but there are BRRRR method examples that you can follow. Let’s take a look at an example of the BRRRR method that walks you through the different stages of the model.