Katie Doll

Senior SEO Writer

Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.

Expertise

Bachelor of Arts in English With a Concentration in Creative Writing

How to Grow a Brand & Beat Competitors in the Market

Do you want your business to be the best in its field? Do you want to know how to grow a brand through great marketing? According to Byron Sharp, the author of How Brands Grow, growing a brand relies on a fixed pattern that focuses on attracting new customers, rather than keeping existing customers. He also claims that memorable branding is an essential part of this pattern, as it keeps customers thinking about your brand. Continue reading for Sharp’s advice on how to grow a brand and more information on the pattern of brand growth.

Stephen Covey: What Are the 4 Basic Human Needs?

What are the basic human needs? How is Stephen Covey’s theory of the basic needs different from Maslow’s hierarchy of needs? In his book The 8th Habit, Stephen Covey introduces his idea of what humans need to live. Unlike Maslow’s hierarchy of needs, Covey sees an individual made up of four parts, and a basic human need corresponds to each part. Let’s look at what the basic human needs are, according to Covey.

Memorable Branding: 3 Strategies to Boost Your Brand

Do you want people to remember your business’s brand? How can you implement memorable branding into your marketing strategy? In his book How Brands Grow, Byron Sharp claims that the most effective way to market your brand is to increase the likelihood that consumers will think about it. You can easily create memorable branding in just three ways: advertising regularly, creating recognizable brand assets, and expanding your brand’s reach. Let’s go more in-depth on Sharp’s three memorable branding strategies.

Management Versus Leadership: The Key Difference

Dare to Lead: Book Overview and Takeaways

Do you want to inspire your team members? What is the difference between management versus leadership in the context of organizational management? Both management and leadership are important for any organization, but many companies suffer from too much of the former and a lack of the latter. The key difference between management versus leadership is that leaders focus on the organization’s people, whereas managers focus on the organization’s things and objects. Keep reading to learn about the difference between management versus leadership, and how to be a better leader in your organization.

Unique Marketing and Branding: Why They Don’t Matter

Are you looking for a better way to promote your brand? Is unique marketing the most effective strategy to use? Unique marketing creates brands that stand out against competitors, but it won’t help attract customers in the long run. Instead, marketers should focus on continuing their brand that already works, considering most consumers don’t care about branding. Keep reading for Byron Sharp’s reasoning for why unique marketing is a waste of time.

How to Build Strong Organizational Relationships

What are organizational relationships? How are they essential in the day-to-day operation of a company? According to Stephen Covey, the author of The 8th Habit, relationships are the core of organizations. Creating constant communication with your team is what keeps an organization running smoothly and builds strong organizational relationships. Keep reading to learn how to strengthen organizational relationships.

How Niche Marketing Strategies Hurt Your Business

What is a niche marketing strategy? Why are they so popular, yet drive so many businesses to fail? Niche marketing strategies aim to sell a company’s products to a very small and specific audience. However, Byron Sharp in his book How Brands Grow says that limiting your target audience can make you lose potential customers who aren’t a part of that specific group. Let’s look at how niche marketing strategies work, and why it’s better to advertise to a larger demographic.

The 4 Leadership Techniques to Amplify Your Team

Are you having a hard time asserting yourself as a leader? What are some leadership techniques you can implement in your role? Without a leader, a team is liable to fall apart. An effective leader steps in and assures that every team member has an important role to play. In his book The 8th Habit, Stephen Covey describes four leadership techniques that can make you a strong and confident leader. Keep reading to learn how to apply these leadership techniques in your organization.

Why Subscription-Based Business Models Don’t Work

Are you considering a subscription-based business model for your company? Are you looking for new ways to increase revenue from existing customers? For many companies such as Netflix, subscription-based business models are the only way to gain profits because they’re “subscriber-only” services. However, that doesn’t mean subscription-based business models are meant for every business. Learn why Byron Sharp, the author of How Brands Grow, believes that subscription-based business models don’t work for a lot of businesses.

The 8th Habit by Stephen Covey: Book Overview

What is The 8th Habit by Stephen Covey about? What does Covey’s eighth habit entail? In The 8th Habit: From Effectiveness to Greatness, Stephen Covey adds the eighth habit to the original seven described in his bestseller, The 7 Habits of Highly Effective People. Covey’s 8th habit is the habit of leadership, and it determines your unique contribution and helps others do the same. Continue reading to get an overview of Covey’s The 8th Habit, split into three parts: The Individual, the Organization, and the Leader.