The World's Best Book Summaries
Are you an artist struggling with motivation? What advice does artist Austin Kleon give on persevering through hard times? In Show Your Work!, Austin Kleon emphasizes that being an artist isn’t easy. However, he offers three tips to help you stay motivated: maintain momentum, refresh and recharge, and reframe your past work. Keep reading to learn artist motivation tips from Show Your Work!.
What does “kaizen” mean? Why is it one of the pillars of the Toyota Way? In The Toyota Way, kaizen is described as continuous improvement. Author Jeffrey Liker says kaizen improves Toyota’s operations at both the modeling stage and the implementation stage. Here’s more on the concept of kaizen in The Toyota Way.
What is multiple segmentation? How does splitting your target market increase growth in business? Market segmentation is when you divide your target market into multiple segments with a different product or message. In The Marketing Plan, William M. Luther encourages multiple segmentation because it offsets market decline. Here’s a more in-depth explanation of why Luther is in favor of multiple segmentation.
Are you constantly distracted? Do you need a place to air out your creativity? In Keep Going, artist Austin Kleon advises disconnecting from the world to be your most creative self. To disconnect, he says to make a creative space and slow down your life. Here’s how to disconnect from the world and connect with your inner artist.
What is William M. Luther’s book The Marketing Plan about? What should you take away from the book? In The Marketing Plan, management and marketing expert William M. Luther outlines the variables that impact both the immediate and long-term success of your product or service. He encourages analyzing how these variables impact your business so that you can develop an effective business plan. Read on for a brief overview of The Marketing Plan.
What is Toyota’s company history? How did lean manufacturing become popular? In The Toyota Way, Jeffrey Liker recounts Toyota’s history as a car manufacturing company. He explains the beginning of the Toyota Production System, better known as lean manufacturing. Continue reading to learn more about the history of Toyota.
What is Keep Going by Austin Kleon about? What are the main takeaways of the book? In Keep Going, Austin Kleon provides methods for overcoming emotional obstacles to creativity. He suggests an approach to creativity that finds joy in the process of making art, rather than the external rewards it might bring you. Keep reading for a brief overview of Keep Going.
What is the introduction stage of the product life cycle? What happens to products during this stage? In The Marketing Plan, marketing expert William M. Luther gives a brief overview of the first stage in the product life cycle. When products enter this stage, there are very few competitors but rarely any revenue is made. Let’s look at the pros and cons of entering the market during the introduction stage of the product life cycle.
How does Toyota use lean manufacturing at the factory level? How does it make production more efficient? In The Toyota Way, engineering professor and lean manufacturing consultant Jeffrey Liker describes the work practices known as lean manufacturing. Liker uses Toyota’s use of lean manufacturing to show how it works. Below we’ll look at how Toyota’s lean manufacturing is implemented at the modeling stage.
What are examples of outcome goals? Why should you avoid pursuing outcome goals? According to Austin Kleon in his book Keep Going, outcome goals are unhealthy because they focus more on the result and less on the process. This especially applies to people working on a creative project. Here are two outcome goals examples and why Kleon says you should avoid them.