The World's Best Book Summaries
Do you use alcohol as a coping mechanism instead of learning to manage stress? Are you concerned that wanting a drink is slowly turning into needing a drink? Drinking may seem like an easy fix, just a few sips can dull the edges of anxiety and frustration. But using alcohol as a coping mechanism comes with many more downsides than positive ones. Continue reading to learn why using alcohol as a coping mechanism is dangerous.
Why does the traditional mass marketing strategy fail? What strategies should companies use instead of traditional mass marketing? There are three major reasons why the traditional mass marketing strategy is failing. The obvious targets are gone, consumers will ignore you, and people who are happy with what they have aren’t looking for new products or services. Keep reading to learn why the mass marketing strategy no longer works in today’s society.
What was the impact of poverty in The Other Wes Moore? How did the two Wes Moores try to escape to a better life? Author Wes Moore was able to escape the impact of poverty thanks to his mother sending him to an expensive military school. Unfortunately, the other Wes Moore wasn’t so lucky. Their contrasting journeys reveal how family support, educational opportunities, and community environment can determine whether someone escapes or becomes trapped by economic hardship. Read more about the impact of poverty in The Other Wes Moore.
Do you find yourself surrounded with people who look, think, and act like you do? Do you have any opportunities to encourage diversity in your life? When everything looks like us, we can develop an unconscious bias, seeing the world as “us” and the “others”. If we don’t encourage diversity, we miss out on the chance for understanding and respect, richer relationships, and the chance to grow your world view. Keep reading to learn how you can encourage diversity and enrich your life.
What are the five P’s of marketing? Why aren’t the five P’s working anymore? There are actually a lot more than the five P’s of marketing. But some of the main P’s are product, publicity, pricing, and packaging. Continue reading to learn why the five P’s of marketing aren’t enough anymore.
What is unconscious communication? How is mastering your body language and tone essential to completing a successful sale? Unconscious communication is how we communicate using body language and tone, and it all affects how a salesperson interacts with a prospect. Body language and tone make up about 90 percent of our communication. Words and their meaning are only 10 percent. Learn how to use unconscious communication to earn trust with a prospect.
How can you use Straight Line sales psychology to increase sales? How can you lower a prospect’s action threshold and raise their pain threshold? In Straight Line sales psychology, the action threshold is each prospect’s level of certainty they need to cross and the pain threshold is a powerful motivator and creates urgency, which helps close difficult sales. Below you will learn how to lower the action threshold and raise the pain threshold to increase sales.
What does it truly mean to become a man when growing up in challenging circumstances? How do the choices we make during pivotal moments shape whether we develop with honor or dishonor? In The Other Wes Moore, two young men with the same name face similar struggles in Baltimore’s inner city. Their paths toward manhood take dramatically different turns based on the decisions they make and the support systems around them. Read more to discover how one Wes Moore finds honor through military discipline while the other descends into a world of violence and poor choices.
What is the purple cow theory? How can you follow Seth Godin’s advice to make your own purple cow? The purple cow theory states that consumers become bored of seeing the same brown cows in marketing over and over. However, a purple cow would be remarkable. Read more to learn about the purple cow theory.
What are the ten best sales prospecting strategies? How can these prospecting strategies help you find the most likely buyers? Sales prospecting is when you take everyone in the sales funnel and find the ones who are likely buyers. It’s not always easy to sift through prospects, but if you follow these prospecting strategies, you’ll able to figure it out. Read on to learn about the top ten best sales prospecting strategies.