Emily Kitazawa

Emily found her love of reading and writing at a young age, learning to enjoy these activities thanks to being taught them by her mom—Goodnight Moon will forever be a favorite. As a young adult, Emily graduated with her English degree, specializing in Creative Writing and TEFL (Teaching English as a Foreign Language), from the University of Central Florida. She later earned her master’s degree in Higher Education from Pennsylvania State University. Emily loves reading fiction, especially modern Japanese, historical, crime, and philosophical fiction. Her personal writing is inspired by observations of people and nature.

Identifying Your Target Audience—Levinson’s Method

How do you identify your target audience for your products or services? What do marketing experts suggest? The bestselling author of Guerrilla Marketing, Jay Conrad Levinson, wants business owners to know that it’s cheaper and easier to create a marketing campaign than they may think. According to his advice for defining your target market, you don’t need to fork out a lot of money to make a great campaign. Keep reading to learn how to identify your target audience, according to Levinson’s method.

Jobs After the Pandemic: Acknowledging a Changed Workforce

How are jobs after the pandemic different? How has the workforce changed? What can companies do to accommodate these changes? Acknowledging how the pandemic has fundamentally changed the workforce will lead to both happier workers and a more adaptable team. To retain current workers or hire new ones, companies should allow for more autonomy, acknowledging that less supervision doesn’t mean less productivity. Keep reading to learn more about how jobs, hiring, and the entire workforce are changing post-pandemic.

How to Do the Work by Dr. Nicole LePera: Overview

Looking for an overview of How to Do the Work, Dr. Nicole LePera’s bestselling book? What is LePera’s most important advice from the book? According to LePera’s How to Do the Work, many people engage in self-sabotaging patterns that prevent them from being happy. Despite their efforts to change, they end up reverting to their unwanted behaviors and feel powerless to adopt healthier patterns. Keep reading for a three-part overview of How to Do the Work by Dr. Nicole LePera.

5 Types of Guerrilla Marketing With Limited Resources

What are the different types of guerrilla marketing? Which methods do modern marketers use? Which types are best if your business has limited resources? Marketing guru Jay Conrad Levinson wrote his book, Guerrilla Marketing, to teach business owners how to use inexpensive marketing techniques that build brand awareness. According to Levinson, using these techniques is better than relying on mass media marketing, especially if you lack resources. Read on to learn the five types of guerrilla marketing methods to try if you’re working with limited resources.

7 Types of Defensive Behavior & How They Start

What are defensive behaviors? How can you categorize them? Which ones are you possibly engaging in? You adopt defensive beliefs and behaviors to avoid feeling your pain and prevent similar painful situations from occurring, according to holistic psychologist Nicole LePera. Further, she says you adopt the same defensive beliefs and behaviors that your parents used to cope with their pain. Read on to learn the seven defensive behavior categories, including the meaning of each, according to LePera.

Guerrilla Marketing by Jay Conrad Levinson: Overview

Looking for an overview of Guerrilla Marketing by Jay Conrad Levinson? What is the author’s key advice, according to the book? In Guerrilla Marketing, Jay Conrad Levinson argues that traditional approaches to marketing campaigns don’t work for everyone, especially if you own a small business. Levinson’s book offers more affordable, more impactful ways to market your business, even if you have limited resources. Keep reading for an overview of Jay Conrad Levinson’s Guerrilla Marketing, including the key takeaways.

The 3 Parenting Styles Psychologists Say Are Toxic

Which three parenting styles are toxic, according to psychologists? Why are these three styles harmful to children? According to holistic psychologist Nicole LePera, your parents conditioned you to think, feel, and behave in specific ways. If your parents engaged in any of the three parenting styles psychologists have labeled as toxic, then your childhood experiences could have led you to develop defensive beliefs and behaviors. Read on to learn the three toxic parenting styles and their negative effects, according to psychology.

6 Causes of Inner Child Wounds (+Their Effects)

What causes you to have inner child wounds and what are the effects? How can you identify your own inner child wounds? Psychologist Nicole LePera argues that, whenever your parents made you feel unloved and insecure, you felt extreme pain and discomfort. Since you hadn’t yet developed the emotional skills to cope with your inner turmoil, you formed damaging inner child wounds. Keep reading to learn the six causes and effects of inner child wounds, according to LePera.

Self-Sabotaging Habits You Need to Change Now

What are self-sabotaging habits? Why are they harmful? How can you identify your own habits that sabotage you? According to psychologist and bestselling author Nicole LePera, many people engage in self-sabotaging habits that prevent them from being happy. Despite their efforts to change, they end up reverting to their unwanted behaviors and feel powerless to adopt healthier patterns. Read on to learn how to identify and change self-sabotaging habits, according to LePera.

High Stress Levels Are Killing You + How to Relax ASAP

What are the effects of high stress levels? How does chronic stress affect your health? How can you reduce high stress levels? Nicole LePera, who wrote the self-help book How to Do the Work, claims that feeling emotional distress as a child trained your subconscious mind to categorize many safe situations as threatening. She says that a consequence of experiencing these situations is suffering from high stress levels as an adult. Keep reading to learn the effects of high stress levels, including a calming technique, according to LePera.