Get It Right: The Importance of Accurate Data in Market Research

Get It Right: The Importance of Accurate Data in Market Research

Are you skilled at knowing when data is misleading? Can you recognize false positives? When you test your ideas in various markets, you get data that can be invaluable. But, inaccurate data will send you off in the wrong direction. In the context of market research, economist John A. List discusses the importance of accurate data and shares strategies on how to recognize false positives. Read more to learn how to get more accurate data in market research.

Seth Godin: A Marketing Strategy Based on Permission

Seth Godin: A Marketing Strategy Based on Permission

What’s the best way to approach prospective customers? What’s the most profitable level of permission you can get from customers? In Permission Marketing, Seth Godin establishes the broad basics of his approach: Make long-term investments in your customers, and personalize offers for each individual. Then, he gets more specific and outlines the steps you can take to set up and profit from a permission marketing campaign. Keep reading to learn the basics of Seth Godin’s marketing strategy as presented in Permission Marketing.

Work Hard to Achieve Your Goals—and Know When to Rest

effort and work

Do you have defined professional and personal goals? How much work are you willing to put in to reach them? How much effort are they worth? Tim Ferriss collected advice from experts in various fields, and many of them spoke about the importance of hard work, especially in the pursuit of worthy goals. Some also highlighted the importance of working smart and not overdoing it. Read more to get inspired to work hard to achieve your goals and to find wisdom about where to draw the line.

How Asking People for Help Can Lead You to Career Success

How Asking People for Help Can Lead You to Career Success

Are you hesitant to ask people for help at work? What about reaching out to people who are working in a company or a field that you aspire to? In the process of writing his book The Third Door, Alex Banayan discovered something over and over: To become successful, you need to reach out to others for help. He shares what he learned about this from entrepreneur Elliott Bisnow and director Steven Spielberg. Read on to learn why it’s important to tap into the expertise and connections of others.

How to Enjoy the Health Benefits of Aquatic Activities

How to Enjoy the Health Benefits of Aquatic Activities

Why are activities in and around water so satisfying? What are the health benefits of aquatic activities, and how can you take advantage of them? In Blue Mind, Wallace J. Nichols argues that water has a profound impact on our well-being and health because it induces a calming, meditative state, which he calls the Blue Mind state. He explains how people can benefit from swimming, surfing, diving, fishing, and boating. Continue reading to learn about several ways you can enjoy aquatic activities and reap their benefits.

How to Deliver a Speech: Classic Advice From Dale Carnegie

How to Deliver a Speech: Classic Advice From Dale Carnegie

What message do you send when you open a speech with an apology? Should you speak conversationally, or is that too informal? In Public Speaking for Success, Dale Carnegie shares practical tips on how to deliver a powerful speech. Specifically, he discusses how to start strong, get and hold your audience’s attention, and close in a memorable way without dragging things out. Keep reading to learn how to deliver a speech that will leave an impact.

Warren Buffett: ROE, Owner Earnings, Profit Margins, & $1

Warren Buffett: ROE, Owner Earnings, Profit Margins, & $1

How does Warren Buffet determine whether a company is financially sound? What’s his “one-dollar test”? If you want to figure out whether a company is on solid financial ground, here’s what you need to evaluate, according to Warren Buffett: ROE (return on equity), owner earnings, profit margins, and the “one-dollar test.” Robert G. Hagstrom discusses Buffett’s analysis of these factors in The Warren Buffett Way. Continue reading to learn how Buffett assesses a company’s finances before deciding whether to invest in it.

What Is the Spillover Effect? Unintended Consequences of Scale

What Is the Spillover Effect? Unintended Consequences of Scale

What is the spillover effect? How does it impact your ability to scale an idea? In The Voltage Effect, economist and professor John A. List provides advice on how to figure out if a particular idea will scale. In order to do this effectively, you must understand the spillover effect, recognize it when it’s happening, and manage it well. Read more to learn how to deal with the unintended consequences of scaling your idea.

Why the Filibuster Should Be Abolished: It Fuels Polarization

Why the Filibuster Should Be Abolished: It Fuels Polarization

What’s the filibuster in the US Senate? Should the filibuster be abolished? In Why We’re Polarized, American progressive journalist, political commentator, and podcaster Ezra Klein explains why the filibuster should be abolished. He thinks the rule is abused and contributes to political polarization. Keep reading to understand why Klein believes it’s time for the filibuster to go and why not everyone agrees with his analysis.

Should You Follow Your Passion? A Tribe of Mentors Weighs In

Should You Follow Your Passion? A Tribe of Mentors Weighs In

Should you follow your passion? How important is it to have a career that excites you? Should your vocation be central to your identity? In Tribe of Mentors, Tim Ferriss shares input from experts in various fields to address these critical career questions. Together, their advice can help you think through the questions and settle on the answers that are the right ones for you and your path in life. Keep reading for insights on whether you should follow your passion.