Darya Sinusoid, Author at Shortform Books

Rework: Book Overview (J. Fried & D. H. Heinemeier)

What is Jason Fried and David H. Hansson’s Rework about? What is the main premise of their business philosophy? Co-founders Jason Fried and David H. Hansson of 37signals, a company that creates online management tools, believe that anyone can start and operate a business with fewer resources than they think. In their book Rework, they present a less-is-more philosophy of entrepreneurship, deconstructing the conventional business wisdom and rewriting it according to today’s Internet-based paradigm. Below is a brief overview of the key points.

Hiring Salesmen: How to Build an A-Star Sales Team

Do you struggle with high sales executive turnover? What can you do to improve your chances of hiring effective salesmen? A high turnover amongst salespeople is a common problem for many sales managers. Hiring salesmen is difficult because there is a shortage of good candidates. Here are some techniques for improving your chances of hiring top sales talent.

High Employee Expectations Drive Performance

Why is it important to communicate employee expectations? How does setting high expectations for employee performance help drive better results for your organization? Your expectations of your team affect how they perform: when you expect people to do well, they tend to follow suit. Conversely, when you expect people to fail, they probably will. Your employee expectations become a self-fulfilling prophecy—how you see them is how they will see themselves. Here are three ways to show your team you have high expectations.

Building a Business Model From Scratch

Do you have a business idea in mind? What are the key business aspects you need to consider when building a business model? Starting a business requires a business model which defines how the different elements of your business will function together to make a profit. If you are a beginner entrepreneur, you’re likely at a loss: Where do you even start? Fortunately, there is a simple framework designed specifically for building a coherent business model from scratch. In this article, you’ll learn how to build a business model from scratch using the Business Model Canvas framework by Osterwalder and

Rework: Jason Fried & David Hansson’s Philosophy

What is Jason Fried and David Hansson’s entrepreneurship philosophy? What is the benefit of keeping a company small and lean? In their book Rework, Jason Fried and David H. Hansson champion a simpler, cheaper, less labor-intensive way to manage any company. In brief, you don’t need an MBA, outside investors, strategic plans, or a board of directors to launch a business. You don’t even need an office. Instead, you need to reject old-school myths, embrace simplicity, and run your company like a smart, frugal, well-oiled machine. The Rework philosophy is 6-fold.

The Power of Now: Quotes by Eckhart Tolle

Are you looking for The Power of Now quotes by Eckhart Tolle? What are some of the most noteworthy passages worth revisiting? In The Power of Now, spiritual teacher Eckhart Tolle walks you through his methods for quieting your thoughts and fears to find fulfillment through presence. He insists that we can’t find the peace and happiness we seek in anything outside ourselves. Below is a selection of The Power of Now quotes with explanations.

What Makes an Effective Sales Strategy?

What makes a good sales strategy? What is the key to designing a sales strategy that drives results? A crucial element of strategic sales management is devising and communicating a clear sales strategy for your team to follow. Your sales strategy should highlight which customers or potential customers each team member should call, how they should prioritize these customers, and which products they should prioritize selling. In this article, we’ll take a look at what makes an effective sales strategy, according to sales expert Mike Weinberg.

Practice Exemplary Leadership—Encourage the Heart

What do Posner and Kouzes mean by “encourage the heart” in The Leadership Challenge? What can a leader do to “connect with the heart” of your team members? “Encourage the heart” is one of the core leadership principles in The Leadership Challenge by Barry Posner and James Kouzes. There are two guidelines for connecting with the heart of your subordinates 1) recognizing contributions, and 2) celebrating values and victories. We’ll take a look at each of these concepts below.

Understanding the Psychology of Victim Blaming

What is victim blaming? Why do people sometimes blame the victim, and not the perpetrator? Victim blaming is a phenomenon whereby a victim of a crime or an accident is accused of the incident. There are several theories as to why people blame victims. Keep reading to understand the psychology of victim blaming.

What Is a Value Proposition?—Business Basics

What exactly is a value proposition? Why is it important to provide unique value to your customers? As the name suggests, your business’s value proposition is the value you provide to your customers in the form of products or services. When defining your value proposition, consider the nature of your product/service and how it is different from your competitors’ products/services. If you’re servicing the same customers, with the same needs, at the same price, you are not providing unique value. Here are some things to consider as you define how you intend to offer value to your customers.