The World's Best Book Summaries
Why is it important to have a clear message in public speaking? How do you define your message? In public speaking, your message is the key point of your speech. According to Chris Anderson, the author of TED Talks, you should be able to encapsulate your message in one sentence, and it should permeate your talk from start to finish. Here are some things to keep in mind as you craft your message.
What’s the best way to open a speech? What can you do or say to grab your audience’s attention from the very beginning? According to Chris Anderson, the author of TED Talks, you only have about 60 seconds to keep your audience’s attention once you begin your speech. If you fail to engage them from the get-go, they’ll listen half-heartedly for the rest of the talk. Here’s Anderson’s advice for opening a speech.
What book did Eric change his opinion about after reading? Why does Eric think fantasy is such a powerful genre? Eric is a book guide writer for Shortform. You’ve probably come across some of his well-crafted guides on the website. He was born and raised in Buffalo, New York, is an animal lover, an environmentalist, and an avid gamer.
How can you make your offer appeal to your target customers? What are some things to keep in mind as you design your marketing message? Once your business has something of value to offer, you must think about how to make it appeal to your target customer. The product might meet the customers’ needs, but it’s appealing marketing that makes people buy it. Here are some tips on how to maximize your customer appeal.
What is an MVP test? How does an organization use the MVP test to improve? An MVP test is a way to test out a product by building out a prototype or stripped-down version of the product and then gathering feedback to act upon. The author of Black Box Thinking uses the minimum viable product test as an example of how learning-oriented institutions grow from failure. Keep reading to find out how lean startups use MVP tests to gather feedback.
How did Elon Musk Start Tesla? Who helped him create the company? Elon Musk started Tesla by investing in J.B. Straubel’s battery technology and Eberhard and Tarpenning’s company, Tesla Motors. Musk suggested that they all work together since they shared the same vision. Keep reading to find out how Elon Musk started Tesla.
Do you have an important speech coming up? How do you plan a speech for maximum impact and effectiveness? In terms of planning, all speeches fall into one of four categories: 1) scripted and memorized, 2) scripted and read, 3) unscripted but planned out, and 4) unscripted and winged. You should never come unprepared, otherwise, you run the risk of your speech not being high-quality—and even if it is, your lack of preparation is disrespectful to the audience’s time and attention. Learn how to plan a speech based on its style, the pitfalls you should avoid, and the best way
Do you want your speech to leave a lasting impression? What can you do to “wow” your audience? If you want to give your speech an extra oomph, think creatively and don’t shy away from unconventional methods. By doing something out of the box, you’ll ensure your speech stands out and leaves a memorable trace in your audience’s minds. Here are the five unconventional public speaking techniques to elevate your speech.
Do you want your business to be the best in its field? Do you want to know how to grow a brand through great marketing? According to Byron Sharp, the author of How Brands Grow, growing a brand relies on a fixed pattern that focuses on attracting new customers, rather than keeping existing customers. He also claims that memorable branding is an essential part of this pattern, as it keeps customers thinking about your brand. Continue reading for Sharp’s advice on how to grow a brand and more information on the pattern of brand growth.
What is price-fixing? Can it be successful? What companies have engaged in it? Price-fixing happens when companies collude to increase their profits by agreeing on a price instead of competing for contracts. Despite the clearly stated laws prohibiting price-fixing, in 1961, 29 companies in the electrical manufacturing industry—most notably General Electric (GE)—were found guilty of repeatedly engaging in the practice for years. Continue reading to learn more about price-fixing and this historic case.