The Werther Effect: Why Suicide Is Contagious

The Werther Effect: Why Suicide Is Contagious

After a suicide is publicized, did you know that there is an increase in copycat suicides? Why is that? The Werther Effect explains the psychology of imitation as applied to suicide. The Werther Effect is a phenomenon in which there is an increase in suicides after media coverage of a suicide. This theory is related to the Social Proof Principle. Learn how you are manipulated into following what others do, especially in times of uncertainty or when there are similarities.

10 Rich Dad, Poor Dad Steps for Financial Success

10 Rich Dad, Poor Dad Steps for Financial Success

Rich Dad, Poor Dad has a lot of useful advice on getting wealthier and becoming financially successful. What are the key Rich Dad, Poor Dad steps you need to get started? Along with lessons from his rich dad and poor dad, author Robert Kiyosaki offers 10 Rich Dad, Poor Dad steps to help you get started on your journey to financial independence. Use these steps and get on your way toward achieving your financial goals.

Endless Chain Method: Are You Fooled by Name-Dropping?

Endless Chain Method: Are You Fooled by Name-Dropping?

Have you ever been approached by a salesman who knows your friend or neighbor? Maybe he claims that your friend thought you could really use the product. Or maybe a salesperson asks you to recommend someone else in the neighborhood they could call on? This is the endless chain method in action. The endless chain method is a technique in which each sales prospect is asked for referrals, creating an ongoing chain of possible customers. The endless chain technique relies on the familiarity bias, which favors people you know and like. Learn how you’re manipulated because the requester represents the

Likeability Lies: You’re Being Fooled by Charm and Charisma

Likeability Lies: You’re Being Fooled by Charm and Charisma

Have you ever been dazzled by someone’s personality? Maybe they were being charismatic or just generally feel like a warm person. If someone had likeability, would you be more likely to trust them? Likeability is a personal characteristic similar to charisma in which a person easily gains others’ affections. It is a quality known to be useful in manipulating people. See past likeability and don’t get manipulated.