The World's Best Book Summaries
What do you need to know about writing headlines for print ads? How can you write the best headlines? Writing headlines for ads is challenging. You need to convey purpose, discuss the product, and grab the reader’s attention. In Ogilvy on Advertising, David Ogilvy offers advice on how to write great headlines for ads. Read more about writing headlines for advertisements and how to write great headlines.
Who is Rupi Kaur’s mother? How does her relationship with her mother inform the poetry of Rupi Kaur? To Rupi Kaur, her mother was the one who represented love and strength. Her mother gave her advice on relationships and showed her the power of motherhood. Read more about Rupi Kaur, her mother, and the lessons learned.
Are you looking for motivational Angela Duckworth quotes? What are the best quotes from her book Grit? These Angela Duckworth quotes come from her book Grit: The Power of Passion and Perseverance. These quotes discuss the core principles of what it means to have grit. Check out these motivational Angela Duckworth quotes.
What is the connection between relationship management and emotional intelligence? How can you improve your relationship management skills? In Emotional Intelligence 2.0, relationship management is defined as the use of your self- and social awareness to develop relationships with other people. It is the fourth pillar of the EQ construct. Read about relationship management and emotional intelligence.
What is emotional self-control? Is it a matter of temperament? Or can you improve it through practice? Emotional self-control is the ability to manage difficult emotions, thoughts, and impulses, preventing them from spilling over into your behavior. In other words, it is the ability to think before you act. Read more about emotional self-control and what you can do to develop it.
Who was Albert Lasker? What did he do in the advertising world and why is he considered one of the advertising greats? Albert Lasker was a reporter who landed a job at the Lord & Thomas agency. Lasker’s philosophy focused mainly on copy, and he was known for thinking everything else was a waste of time. Read more about Albert Lasker, advertising, and his contributions to the industry.
What is tactical empathy? How can it help you get closer to your desired outcome in a negotiation? Tactical empathy is the act of acknowledging your negotiation opponent’s feelings in the pursuit of your end-term goal. It doesn’t mean agreeing with your opponent but simply demonstrating that you understand where they are coming from. Keep reading for more about tactical empathy and how to use it in a negotiation.
How can a good culture lead to grit and success? How can you find a gritty culture or build one? Grit and success are made easier when you’re surrounded by a culture of grit. You can either seek out a gritty culture at work, at school, or in your personal life. Or, you can create one using what you know about grit. Read more about a culture of grit and success below.
What is whole-brain parenting? What can you do to stimulate the healthy development of your child’s brain? The whole-brain parenting method is based on fostering the integration of different areas of the brain. Since various regions of the brain mature at different paces, children are ruled by emotions because their brain is not yet fully integrated. Keep reading for more about whole-brain parenting.
Are you looking for Creativity, Inc. book club questions? How do you apply the lessons of the book to your own creative aspirations or creative workplace? These 23 Creativity, Inc. book club questions explore key management strategies. They are especially helpful in the context of managing creative work and creative teams. Read on for a list of Creativity, Inc. book club questions separated by topic area.