The World's Best Book Summaries
How do you create an effective commercial? What tips are there for creating great commercials? Effective commercials work because they help convert a customer’s brand loyalty. In his book Ogilvy on Advertising, David Ogilvy offers tips on how to create commercials that work. Keep reading for tips on how to create effective commercials.
Are you looking for The Intelligent Investor quotes? What can the quotes teach you about financial lessons from the book? These five The Intelligent Investor quotes discuss major lessons in the book. Each of the five quotes has an excerpt from the book to provide you with a deeper understanding. Check out the The Intelligent Investor quotes below.
Looking for Never Split the Difference discussion questions? What are some themes and ideas to discuss? Never Split the Difference provides the reader with practical negotiation strategies that transcend the traditional, old school approach to negotiation. The following discussion questions from Never Split the Difference will reinforce your understanding of the book’s key concepts and ideas. Keep reading for Never Split the Difference discussion questions and exercises.
What does a stock broker do? Should you get a stock broker if you invest money in stocks? Many people wonder “what does a stock broker do?” If you invest often, you may consider using a stockbroker. But Benjamin Graham points out in The Intelligent Investor that brokers make money by trading more, and may not be the best use of your money. Keep reading to find out the answer to the question “what does a stock broker do?”
What is the culture map and how does Netflix use it? How can it help you better understand the different cultures of people you work with? A culture map is a tool that maps out key characteristics of a given culture. Understanding points of overlap and deviation help you communicate better across cultures. Read more about the culture map as a tool and how Netflix was able to use it successfully.
What is an expense reimbursement policy and why do companies have them? How did Netflix get rid of its policies for reimbursing travel and expenses? An expense reimbursement policy is a set of rules for what a company will and will not pay for when its employees are on official business or travel. At Netflix, Reed Hastings moved away from a traditional policy and just set general guidelines while allowing employees to exercise their judgment. Keep reading for more about the change to the expense reimbursement policy at Netflix.
What are ego thoughts? How can entertaining great thoughts about yourself and your future compromise your chances of making it a reality? Ego thoughts are tempting to entertain because it feels good to fantasize about receiving a long-awaited reward or a coveted title. But when these thoughts monopolize your time, they prevent you from thinking productively about your goals. Keep reading for more about ego thoughts and how they can compromise your chances of achieving success.
Are you looking for Caste quotes by Isabel Wilkerson? What are some of the key messages from the book? Caste is an eye-opening reexamination of American history that pries open the lid on the country’s deep-seated racism, exposing the ugly truth about the ideology behind its making. The following Caste quotes by Isabel Wilkerson highlight some of its most insightful passages. Keep reading for Caste quotes by Isabel Wilkerson.
Is there a marketing research problem? What issues might you run into when conducting marketing research, and how do you avoid them? David Ogilvy points out the nine pitfalls of research. These pitfalls can lead to a marketing research problem, and if you’re directing or conducting research, you should take steps to avoid running into these common issues. Read more about the nine pitfalls of advertising and how they can lead to a marketing research problem.
What is the NVC conflict resolution method? How does it differ from the traditional compromise-oriented approach? Unlike the traditional approach to conflict resolution, the nonviolent communication (NVC) method does not aim for a compromise. Instead, the NVC approach focuses on what both parties need and creates solutions that will meet those needs in full. Read about the NVC conflict resolution process and how it is executed in practice.