Shortform Books

How to Create Loyal Customers in 5 Concrete Steps

How can you turn casual buyers into loyal customers? What does customer service have to do with loyalty? The book Raving Fans by Ken Blanchard and Sheldon Bowles is all about the importance of exceptional customer service when it comes to building a customer base. The business fable outlines the importance of going beyond what is “satisfactory” so customers will keep coming back. Here’s how to create loyal customers in five steps, according to Raving Fans.

What’s the Best Runner Body Type?

What body type is the best suited for running? Does body type have a significant effect on running ability? There’s no single runner body type. Different leg lengths, leg proportions, and height have such an impact on performance that runners’ measurements often differ by event. Let’s look at a few examples.

Why Unhappy People Struggle With Relationships

Why do unhappy people struggle to form healthy relationships? What common belief destroys marriages? People who are always unhappy in life often struggle to form meaningful or strong relationships. The two top reasons for this are that unhappy people see others as competition, and they believe that mutual sacrifice is necessary. Learn why these two negative beliefs could be holding you back from a healthy relationship.

False Love: What It Is and How It Manifests

What is false love? What are the different categories of false love? False love is when people pursue a connection for reasons such as sexual desire or a financial partnership. Although a real love relationship can include these things, they should not be the base of a relationship. Continue below to learn about the different types of false love.

What Is the Cause of Unhappiness? It May Be Evolution

What is the root cause of human unhappiness? Are humans even meant to be happy? We regard happiness as the most desirable human state. However, as we all know, happiness is fleeting and fragile. Our minds are not wired to be consistently happy. They are wired for survival. Here is why evolution didn’t mean for us to be happy.

Contrasting Religious Views on Poverty

What are the various religious views on poverty? How do they perceive wealth? In the Christian classic The Cost of Discipleship, Dietrich Bonhoeffer argues that Christians should build wealth in heaven, not on earth. He asserts that earthly belongings contribute to worry, as we have more to lose. However, some religions—even other Christian traditions—disagree with him. Continue reading to learn about various religious views on poverty.

Why Do We Have to Pay Taxes? An MMT’s View

Why do we have to pay taxes? If monetary sovereigns can print their own money, then why do they still need tax money? Are there other reasons for tax other than to pay the government? According to modern monetary theory, nations that are monetary sovereigns can print more money whenever they need it. However, according to economist Stephanie Kelton, that doesn’t mean that taxes don’t serve a purpose. Learn why a believer of MMT believes taxes are still important.

The 4 Personality Types and Their Stress Triggers

The 25 Cognitive Biases: Doubt Avoidance Tendency

How do the Red, Yellow, Green, and Blue personality types respond to stress? What can you do to help each color relieve their stress? Thomas Erikson, the author of Surrounded by Idiots, says that each of the four different personality colors has unique stress triggers, and so each one must be treated differently. Knowing what stresses out each type of person is especially helpful in the workplace. Continue reading to learn about personality types and stress.

Dan Harris’s Panic Attack—What Caused It?

What caused Dan Harris’s panic attack on a 2004 episode of Good Morning America? In what ways did the attack impact Harris’s life? Dan Harris is a self-help writer who is famous for his book 10% Happier. But Harris didn’t always have it together. Before his writing career, Harris was a news correspondent who suffered a panic attack on live tv. In his book, he details the lead-up to the traumatic event and what he learned from it. Keep reading to learn about Harris’s fight against anxiety and ego.

Basketball Player’s Body Type: The Key Characteristics

What’s the average height of a basketball player? Apart from height, what are the other key characteristics of a professional basketball player’s body type? Basketball players in the NBA are generally much taller than the average man. Only 5% of men in the US are taller than 6 feet 3 inches. The average height of an NBA player is 6 feet 7 inches. In addition to height, basketball players tend to have longer arms, far outside the norm for the general population. Let’s take a look at the key characteristics of a professional basketball player’s body type.