Why do we like what we like? How do we determine our own preferences? Are our judgments about our own likes and dislikes always accurate? We’re good at making fast judgments about what we do and don’t like. But, surprisingly, sometimes these snap judgments about our own preferences can be inaccurate. Here’s why your judgments about what you do and don’t like may not reflect your actual preferences.
Personal Preferences: Why Do We Like What We Like?










