The World's Best Book Summaries
What is travel advertising? How is travel advertising different from regular advertising? Travel advertising is a type of advertising that intends to draw foreign travelers to a destination. Travel advertising poses several unique challenges. Read more about travel advertising and how it works.
What is active listening in negotiation and why is it so important? What can do you do to improve your active listening skills? Active listening in negotiation is critical for you to be successful. It can help you disarm your counterpart and show them that you really care about what they have to say. Read more about active listening, negotiation, and how to make your counterpart feel heard.
What’s the difference between investment vs speculation? Is one better than the other? There are a few things to keep in mind when thinking about investment vs speculation. Speculators trade quickly on information and predictions, often selling quickly to move their way up and make money. Investors look at the fundamental value of a stock. Read more about investment vs speculation in the stock market and what they mean.
What’s a security analysis? How does Benjamin Graham explain the stock analysis process? A security analysis according to Benjamin Graham is the process of evaluating and examining stocks. In a security analysis, Benjamin Graham explains that you’ll look at the stock price, company history, and more. Read more about security analysis, Benjamin Graham, and his theories.
What is reflective listening? How does it differ from the way we normally listen in conversation? Reflective listening is different from a typical conversation, where it’s easy to drift into mentally preparing a response or coming up with solutions while the other person is talking. Listening reflectively requires that you resist the temptation to argue, give advice, or try to “fix” the situation. Read about reflective listening and how to apply it in conversation.
What is stock market history? What can stock market history tell us about stock trends and investment opportunities? Stock market history can help explain some past stock market trends. You can evaluate the past to see how stocks have changed and fluctuated over time. Read more about stock market history and why it matters.
What is a calibrated question? Why should you ask calibrated questions in a negotiation? Calibrated questions are open-ended questions that are structured to probe for more information in a negotiation. They are calibrated to prompt longer answers from your opponent and lead them to a conclusion that you want them to reach. Keep reading to find out “what is a calibrated question?” and how to put it to work for you.
What is B2B advertising? How is it different from traditional advertising, and what is it trying to achieve? B2B advertising is a specialized type of advertising for commodity industrial products. It’s when businesses advertise to one another instead of consumers. Read more about B2B advertising and how it works.
What is the wheel of awareness? How can it help you manage your attention and maintain internal balance? There are many parts of you—thoughts, feelings, dreams, body sensations, etc. The wheel of awareness is a framework for integrating all these different aspects of yourself to maintain mental and emotional equilibrium. Keep reading for more about the wheel of awareness.
What is reciprocal altruism and what does it look like in nature? How does reciprocal altruism actually benefit the individual helping someone else? Reciprocal altruism is an action taken that can benefit another animal in return for their beneficial action. Still, the reasoning behind the supposed altruism may actually be rooted in selfishness. Read more about reciprocal altruism and what Richard Dawkins says about it in The Selfish Gene.