Business Archives

Is Elon Musk Ruining Twitter?

What key changes has Elon Musk made to Twitter? What has their impact been on users and the platform? Is Elon Musk ruining Twitter? After purchasing Twitter for $44 billion, changes Musk has made to Twitter have ruffled the feathers of a broad array of users and compromised the platform’s functionality and long-term viability. The company is now worth less than half of what Musk paid for it. Keep reading for a look at the changes Musk has made and a look at their impact.

What Is Upstream Thinking? Journeying to Find the Root Cause

What is upstream thinking? Why is it a superior problem-solving strategy? In Upstream, Dan Heath advocates for focusing energy on upstream problem-solving. He concedes that the concept of working on the root causes of problems is not always the easiest route, but it does offer the potential for improving flawed systems and reducing harm on a broader scale. Continue reading to learn what upstream thinking is and why it’s a better way to solve problems.

Why Your Company Needs a Corporate Story & How to Craft One

Do you talk about your company’s timeline, only to have people tune out? How well do people know the journey that your organization is on? In his book Unleash the Power of Storytelling, Rob Biesenbach contends that you can make any message much more compelling by simply telling a story. He shares his practical template for a narrative that explains your company’s history, mission, and values in an engaging way. Read on to learn the importance of a corporate story and how to create one for your organization.

How to Make the Most of Your Sales Funnel Leads

How does using a sales funnel help you make the most of your marketing spend? What is the best way to convert sales funnel leads? According to Russel Brunson, the author of Dotcom Secrets, sales funnels are the most cost-efficient way to grow your sales. This is because sales funnels encourage your leads to spend more money, helping you to make the most of your ad spend. Here’s how sales funnels can help you make the most of your leads.

Increasing Taxes on Energy Companies: The Answer to Corruption?

Is it possible to stop corruption in the energy industry? Is there a way for energy companies to improve the countries they’re in, rather than destroy them? In Blowout, journalist and MSNBC commentator Rachel Maddow exposes the corruption and exploitation in the oil and gas industry. At the end of her book, Maddow suggests a few solutions to the problem, including increasing taxes on energy companies. Keep reading to learn how the world can fix the energy industry.

Upstream Data-Driven Solutions: Strategies & Challenges

When you’re implementing change, what metrics should you monitor? How can you protect the process when data fails you? In Upstream, Dan Heath explains how people can intentionally foster an upstream mindset to effect real change. He recommends several ways you can implement upstream solutions in any context. One of these is using data to guide experimentation. Read more to learn about data-driven solutions and some challenges that come with the territory.

What Is a Sales Funnel and How Does It Work?

What is a sales funnel, and how does it work? What are the advantages of using a sales funnel over a regular website? In a sales funnel, each page links only to the next one in a pathway leading to a purchase. According to Russel Brunson, the author of Dotcom Secrets, sales funnels result in better conversions because they don’t distract leads with multiple options, focusing solely on closing the sale. Keep reading to learn why sales funnels convert better.

Moving Upstream: Dan Heath’s Advice for Real Solutions

Do you want to solve a major problem in your organization or in society at large? How can you intentionally foster an upstream mindset with those around you? In Upstream, business writer Dan Heath explains a strategy for focusing energy on proactive, long-term solutions: upstream problem-solving. He shares recommendations for implementing upstream solutions in any context, and he points out three roadblocks that are likely to be in your way. Continue reading for Heath’s advice for moving upstream along with an exercise to help you implement his ideas.

The 3 Sales Funnel Steps to Boost Your Bottom Line

What exactly is a sales funnel? What are the steps involved in building a sales funnel that converts? A sales funnel is a preset path that gets customers to invest more in your product. According to Russel Brunson, the author of Dotcom Secrets, an effective sales funnel consists of three steps: catching your customer’s attention, demonstrating the value of your product, and getting them to buy with a compelling call to action. Let’s dive into each of the three sales funnel steps in a little more detail.

Russell Brunson’s Dotcom Secrets: Book Overview & Tips

What is Russel Brunson’s Dotcom Secrets about? What is the key message to take away from the book? In his book Dotcom Secrets, Russel Brunson presents the science of building high-converting sales funnels for any business. You’ll learn why sales funnels are superior to regular websites when it comes to converting customers, what an effective sales funnel looks like, and how to build one for your business. Below is a brief overview of Dotcom Secrets by Russel Brunson.