The Importance of Sustainability in Business

The Importance of Sustainability in Business

What is the importance of sustainability in business? How can your business be sustainable? Sustainability doesn’t just apply to the environment. In The Minimalist Entrepreneur, Sahil Lavingia explains that businesses should be sustainable to avoid overspending, hiring too quickly, and founder conflict. Below we’ll look at how businesses fail because they don’t take sustainability into consideration.

What Is a Sales Funnel & How Does It Work in Marketing?

What Is a Sales Funnel & How Does It Work in Marketing?

What is a sales funnel and how does it work? How can you use a sales funnel to engage customers? Business and marketing expert Donald Miller says to succeed in business, you must add value to the company, explaining his 11 steps to career success in his book Business Made Simple. In the book, he claims that a sales funnel is the most important part of a marketing strategy. Read on to learn what a sales funnel is and how it works in marketing, according to Miller.

How to Write a Company Story & Market It to Customers

How to Write a Company Story & Market It to Customers

Why is a company story important? How do you create one? How can you use a story to attract customers? Donald Miller is an author and the owner of StoryBrand, a company that helps businesses craft more effective story-based marketing messaging. In his book Business Made Simple, Miller explains why and how to create a compelling company story that encourages employees and customers to take action. Keep reading to learn how to write and market a company story, according to Miller.

Philosophy of Leadership: 4 Examples to Inspire Your Own 

Philosophy of Leadership: 4 Examples to Inspire Your Own 

Do you want to make a difference in the lives of others? Do you want to change the world?  To do anything meaningful, you’re going to have to work with people. And if you’re working with people, you need to know how to lead them. To lead effectively, you must cultivate a cohesive philosophy of leadership—a system of values and core principles that will inform your decision-making.  In this article, we’ll discuss what a philosophy of leadership is, why it’s important, and provide four examples of philosophies to help you decide which one is right for you. 

How to Perform Productive Knowledge Work

How to Perform Productive Knowledge Work

What is knowledge work? Why are external storage systems important for knowledge work? Knowledge work is valuable work in today’s society. Scientists, programmers, and more are all considered knowledge workers, and external storage systems can help them be better at their jobs. Let’s look at why Tiago Forte’s book Building a Second Brain suggests using this system for knowledge work.

How to Market Your Small Business: Sahil Lavingia’s 3 Steps

How to Market Your Small Business: Sahil Lavingia’s 3 Steps

What’s the key to marketing your small business? How can you boost sales for your business? Marketing for a small business can be difficult because of a limited budget and minimal resources. However, Sahil Lavingia’s book The Minimalist Entrepreneur says you don’t need much to start advertising. Here’s how to market your small business, according to Lavingia.

The 10 Traits of an Effective Leader in Business

The 10 Traits of an Effective Leader in Business

What are the top traits of an effective leader in business? How can developing these traits help you to succeed in your career? In his book Business Made Simple, Donald Miller says that businesses are much more likely to notice and promote people who quantifiably bring more money into the company. With this in mind, Miller’s book describes the ten traits of an effective business leader capable of adding value to an organization. Keep reading to find out the ten traits of an effective leader in business, according to Miller.