Business Archives

What Makes Good Writing? The 3 Ingredients You Need

What makes good writing? How do you determine the purpose of your writing? How much do creativity and accuracy matter? In Everybody Writes, Ann Handley offers a comprehensive guide to writing in today’s business world. She shares three ingredients for good writing that involve attention to your audience, creativity, and credibility. This formula works for all kinds of writing, within or outside of business. Read more to learn about these three elements of good writing.

How Cultural Differences Affect International Business

Wondering how cultural differences affect international business? What are some examples of cultural differences in international business? Jodie Fox wrote Reboot in part to provide advice on dealing with many of the situations you’ll encounter should you build a global business. In the book, she explains how cultural differences affect international business by providing examples of running her own global business—Shoes of Prey. Read on to learn about how cultural differences affect international business, based on Fox’s examples.

What Is Conversational Intelligence & Why Is It Important?

What is conversational intelligence? Why are conversations crucial for human connection? In Conversational Intelligence, Judith Glaser explains what conversational intelligence is and the qualities that define a good conversation. Conversations are especially important at work for better trust and team-building. Read below to learn more about conversational intelligence.

Preparing for Publication: The Final Steps Before Letting Go

What are the final stages of the writing process? How do you know when your piece is ready for publication? In Everybody Writes, Ann Handley offers a comprehensive guide to writing everything you need to write in today’s business world. The book’s main focus is on writing for marketing purposes, but many of the principles can be applied to other types of writing as well. Keep reading for Handley’s advice on your third and fourth drafts and your final edits as you prepare for publication.

How to Create a Good Company Culture: Jodie Fox’s Advice

Want to know how to create a good company culture? Why is it important? How do business experts recommend strengthening company culture? The book Reboot explores the rise and fall of Jodie Fox’s global business Shoes of Prey. In the book, Fox offers an honest look into her successes and failures as an entrepreneur, and she specifically offers advice on how to create a good company culture and why it’s so important. Keep reading to learn how to create a good company culture, according to Fox’s advice.

How to Create a Brand Voice: Telling Customers Who You Are

Does your brand have a strong voice? Does it appeal to your target customers? Should it include humor? To write good marketing material, you must hone and convey your brand’s voice. A strong brand voice offers an identity for the customer to align with, and it can be the deciding factor when customers are choosing between you and your competitors. Read more to learn how to create a brand voice.

The Secret to Getting Rich May Surprise You

What’s the secret to getting rich? Where should you channel your energy if you want to build serious wealth? There isn’t really a secret to getting rich. You get rich by creating value, and you create value by solving problems and catering to the needs of people. Therefore, if you want to get rich, you should reorient your focus from making money to creating value. Here’s why you can’t create wealth without creating value.

The Ultimate Guide to Changing Organizational Culture

How do you institute a change in an organization’s culture? Why can’t corporate culture be enforced in a top-down fashion? Changing organizational culture is the first step to implementing any other changes in a company (e.g. operational or restructuring). Any organizational changes will likely be illusory unless there’s a transformation of the broader culture because policy, practice, and process are all ultimately downstream from culture. In this article, you’ll learn what exactly is meant by “organizational culture,” why it’s important, and what it takes to change it.

Unscripted: Book Overview (MJ DeMarco)

What is MJ DeMarco’s Unscripted about? What is the key message to take away from the book? In his book Unscripted, MJ DeMarco claims that most people can’t achieve financial success because they have unproductive beliefs about money that dissuade them from pursuing an entrepreneurial path. However, he argues that though these beliefs are pervasive, they’re surmountable. Below is a brief overview of the key takeaways from Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship by MJ DeMarco.

Publication Bias in Research: Are We Being Lied To?

What is publication bias in research? Why do some companies only publish good results? Publication bias is a problematic tactic because it fails to reveal every result of a study, whether good or bad. In Bad Science, Ben Goldacre goes into more detail about why publication bias in research needs to be stopped. Let’s look into why companies consider giving into publication bias in the first place.