What is the Entrepreneurial Myth? What’s the truth about starting and growing a successful small business? The E-Myth Revisited is a classic business book by Michael E. Gerber. The E-Myth stands for “the Entrepreneurial Myth.” Gerber explains how you can undermine your new business by focusing solely on the product and just trying to work harder. The right approach is to view your business like a franchise—to systematize operations so that it no longer relies on you. Read more to learn about the Entrepreneurial Myth.
The Entrepreneurial Myth: A Quick Look at a Classic










