The World's Best Book Summaries
What is the key to staying in the moment? What are the benefits of living in the present? In his book Keep Going, Austin Kleon says that to have a healthy creative process, you need to stay in the moment. His advice can also apply to anyone outside of the creative field. Learn how to stay in the moment by following Kleon’s three guidelines.
Where does Toyota’s cleanup process begin? What is the 5S implementation plan? In The Toyota Way, Jeffrey Liker says that the heart of Toyota’s approach to efficiency is the concept of kaizen, or continuous improvement. To begin kaizen, you have to start with the 5S implementation plan to reduce waste. Let’s go through the steps of the 5S implementation plan in detail.
Are you struggling to earn income as an artist? What are some ways to sell your art? In Show Your Work!, artist Austin Kleon emphasizes there’s nothing wrong with making money off your work. He provides three methods of earning income from your art so you can make it into a career. Read below to learn how to make money as an artist.
What’s the key to being your best self? How can you use an alter ego to be more confident and successful? An alter ego is a science-backed tool that lets you adopt the traits, behaviors, and demeanor of a person who excels in a particular realm of your life. In The Alter Ego Effect, Todd Herman gives a step-by-step guide to bringing out your alter ego so you can live to your fullest potential. Continue reading to learn how to be your best self.
What are competitive marketing strategies? How can you assure your product will outmatch your competitors’ products? A competitive marketing strategy is a long-term plan that businesses develop to gain a competitive advantage in the market. William M. Luther provides a few strategies he swears by in The Marketing Plan. Keep reading to learn how to be the best in your market.
What is The Toyota Way about? What are the main takeaways from the book? In his book The Toyota Way, Jeffrey Liker describes how workers at Toyota problem-solve on the spot and ruthlessly eliminate waste. He also explains how the company supports them by offering job security and constant on-the-job challenges. Keep reading for a brief overview of Liker’s book The Toyota Way.
What are process goals? Why do process goals help stimulate creativity? In Keep Going, artist Austin Kleon says that creative people benefit from creating process goals. While outcome goals make creating work a means to an end, process goals make creating work an exciting and joyful experience. Check out how to pursue process goals to embrace your creative side.
Are you an artist struggling with motivation? What advice does artist Austin Kleon give on persevering through hard times? In Show Your Work!, Austin Kleon emphasizes that being an artist isn’t easy. However, he offers three tips to help you stay motivated: maintain momentum, refresh and recharge, and reframe your past work. Keep reading to learn artist motivation tips from Show Your Work!.
What does “kaizen” mean? Why is it one of the pillars of the Toyota Way? In The Toyota Way, kaizen is described as continuous improvement. Author Jeffrey Liker says kaizen improves Toyota’s operations at both the modeling stage and the implementation stage. Here’s more on the concept of kaizen in The Toyota Way.
What is multiple segmentation? How does splitting your target market increase growth in business? Market segmentation is when you divide your target market into multiple segments with a different product or message. In The Marketing Plan, William M. Luther encourages multiple segmentation because it offsets market decline. Here’s a more in-depth explanation of why Luther is in favor of multiple segmentation.