Society Archives

5 Strategies to Resist the Pull of the Attention Economy

Who came up with the “attention economy” term? Do you think human attention can be considered an economic resource? The term “attention economy” was coined by psychologist, economist, and Herbert A. Simon. The term is used to describe a business model in which advertisers pay publishers or platforms for access to people’s time and attention. Keep reading to learn about the rise of the attention economy and some strategies that can help you resist its pull.

The Happy Meal Marketing Strategy: Kids as Customers

What is the happy meal marketing strategy? Why are kids so important to the marketing of fast food? The happy meal marketing strategy is just one way that fast food restaurants market to kids. Kids are their target audience, and fast food restaurants use the happy meal marketing strategy to get people to buy their products. Read more about the happy meal marketing strategy and how fast food restaurants market to kids.

Libya Arab Spring Forces Changes & U.S. Intervention

What was Libya’s role in the Arab Spring movement? How was the U.S. involved in what was going on in Libya? In Libya, the Arab Spring movement became violent when Muammer Gaddafi ordered forces to fight against civilians. The U.S. and others interfered and helped end Gaddafi’s reign. Read more about Libya, the Arab Spring movement, and U.S. involvement.

The Law of Respect: People Follow Strength

What is the Law of Respect? What does it take to earn respect as a leader? The Law of Respect is the seventh law of leadership put forward by John C. Maxwell. It is natural to follow someone you see as stronger than you. If the leader is deemed weaker in some way, they won’t be as respected and people don’t follow people they don’t respect. Keep reading to learn about Maxwell’s Law of Respect.

Obama: Copenhagen Summit and Asserting Leadership

What did Obama do in Copenhagen? How did Obama’s Copenhagen trip change how the world thinks about climate change? For President Obama, the Copenhagen Summit was chance to establish himself as a world leader on climate change. At the summit, world leaders took initiative to create new climate policies. Read more about Obama, Copenhagen, and the summit on climate change.

The Impact of Technology on Social Interaction

What is the impact of technology on social interaction? Do you think the advent of digital communication devices has had more of a positive or a negative effect on the way people interact? Advances in technology have undoubtedly had a profound impact on social interaction. Specifically, the advent of digital communication devices has significantly reduced the need for face-to-face exchanges, favoring the easier and faster alternative of social media apps. In this article, we’ll discuss the negative impact of technology on social interaction and some ways to revive the old-fashioned face-to-face exchange.

2009 Stimulus: The ARRA and Government Bailouts

What was the 2009 stimulus? How did the government handle the financial crisis of 2008? The 2009 stimulus is now often referred to as the “bailout.” Against President Obama’s wishes, the 2009 stimulus mainly assisted large corporations and Wall Street. Read more about the 2009 stimulus, how it was decided, and how it affected the country.

Fast Food Marketing in Schools: Does it Work?

How are fast food companies marketing to school children? What strategies do fast food companies use to get more consumers? There are many strategies for fast food marketing. One of these proven strategies is to put ads and products in schools to create loyal customers. Read more about fast food marketing in schools.

The Law of Intuition: Great Leaders Are Biased

What is the Law of Intuition? What does intuition mean in the context of leadership? The Law of Intuition is the eighth of the 21 laws of leadership from John C. Maxwell. The Law of Intuition states that great leaders rely on instinct and “leadership bias”, noticing things others miss and “reading” their environments. Keep reading to learn about the Law of Intuition plus some real-world examples of its application.

Obama: Climate Change Beliefs and Policies

What did President Obama believe about climate change? Did this lead to any policy changes? For President Obama, climate change was an urgent issue. Obama wanted to ensure that on a political level, the U.S. took global warming seriously and was prepared to take measures to stop it. Read more about Obama, climate change, and his key policy plans.