What role do emotions play in negotiations? What forms of emotional manipulation can you use while negotiating? Herb Cohen notes that negotiators in the win-lose mindset can profit from emotional manipulation. That is, you do anything you can to evoke a specific emotional reaction from the other party that will help you get your way. Here’s how to handle the other party’s emotions in negotiations so you can win.
How to Manipulate the Other Party’s Emotions in Negotiations










