Business Archives

YouTube Secrets: Book Overview & Key Takeaways

How do you come up with ideas for videos? What should you consider when you write a title for your videos? Is crowdfunding a viable method of making money on YouTube? In YouTube Secrets, Benji Travis and Sean Cannell walk you through a plan to create a successful YouTube channel. They discuss how to generate valuable content, build community, and develop revenue streams for your channel. Continue reading for an overview of this book that can put you on the road to YouTube success.

How the New Mortgage Fees Will Affect Homebuyers

How have mortgage fees changed? How will the new mortgage fees affect you? Why has the new framework come under scrutiny? As of May 1, US homebuyers may pay a little more or a little less in mortgage fees depending on their credit score—and a lot of people are unhappy about the news. New mortgage fee adjustments have stirred up a controversy and put the agency responsible for the changes on the defensive. Read on to learn about the new framework, including who the mortgage fee adjustments apply to.

Go Digital With This Simple 5-Step Online Business Strategy

Is your business failing to attract customers? What’s the best online business strategy to use? Traditional advertising in print and on television isn’t enough these days. Old and new businesses need to transition to digital marketing to appeal to younger generations, and we’ve got the strategies to help you thrive online. First, we’ll look at why digital marketing is important, and then we’ll dive into the best online business strategies to implement.

The Smartphone Market Decline: Causes & Consequences

Why are fewer people buying new smartphones? How has this impacted the smartphone market overall? Sales of new smartphones have been on a downward spiral for over a year and experts don’t expect this to change any time soon. Some say the softening smartphone market is good for price-conscious buyers, but others argue that buying new phones as soon as they’re released isn’t a smart move. Read on to learn what’s behind the declining smartphone market and what the future holds.

Ready, Fire, Aim: Michael Masterson’s 4-Step Business Strategy

What should be your top priority during the first stage of your business? What are some effective ways of coming up with new product ideas? How can you keep your business growing after initial success? In Ready, Fire, Aim, Michael Masterson presents a strategy for building and growing a profitable business. He says successful, multimillion-dollar businesses progress through four stages of development, each presenting different challenges and objectives that entrepreneurs must prioritize. Read more for an overview of this book that can help you ensure continued growth and profitability for your business.

How to Get Facebook Settlement Money: Claim Your Share

Wondering how to get Facebook settlement money? If you submit a claim, how big could your payment be? In December 2022, Facebook’s parent company, Meta, settled a $725 million class-action lawsuit after the company shared or made private user data accessible to third parties without users’ permission. If you were a Facebook user, you may be eligible to claim a portion of the settlement. Read on to learn how to apply to get a portion of the Facebook settlement before the deadline.

How to Launch a Business Using the Ready-Fire-Aim Strategy

What’s the easiest way to figure out how to reach customers? Why should you experiment with multiple versions of your product? In Ready, Fire, Aim, Michael Masterson argues that you shouldn’t try to perfect your product before putting it on the market. Rather, you should go ahead and put variations of it out there. Then, let that experience help you perfect your marketing strategy. Continue reading to learn how to launch a business in Masterson’s unorthodox way.

The Disadvantages of Data Analytics in Product Development

What are the disadvantages of data analytics in product development? How can hard data fail to support business innovation? In his book Competing Against Luck, Clayton Christensen challenges the conventional thinking around business innovation and highlights the disadvantages of relying solely on data analytics to guide decision-making. Christensen argues that this approach often leads to disappointment. Keep reading to learn the two key disadvantages of data analytics in business, according to Christensen.

Unraveling Consumer Expectations: The Key to Innovation

Why is it important to understand consumer expectations? How can it drive product innovation and success? In today’s competitive business landscape, understanding what motivates consumers is paramount to achieving success. According to Clayton Christensen’s book Competing Against Luck, by aligning products with consumer expectations, companies can accurately predict their success in the market. Keep reading to learn how to truly understand consumer expectations, according to Christensen.

Set Up a Management Team Structure to Optimize Your Business

Do your managers efficiently and consistently manage your business’s daily operations? Or, do operational tasks constantly distract you from leading your business? If you have a successful business and want to keep it hitting on all cylinders, you need effective systems. A well-structured management team can oversee these systems, ensure smooth operations, and optimize your business over the long haul. That frees you up to focus on leadership and business growth. Read more to learn how to set up an effective management team structure.